Mr. Goodwrench

Nostalgia

¿Por qué asociarse con Mr. Goodwrench?

Mr. Goodwrench started "his" career in 1977. The brand was created to promote GM parts and services at franchised dealers. The dealers, parts and services would be expected to adhere to the highest quality and standards. The program was backed by a national advertising campaign which featured the iconic Mr. Goodwrench, as the helpful mechanic who could fix whatever ailed your vehicle. What happened over the years was a cultural phenomenon: The name Mr. Goodwrench became representative of someone who can fix anything. The public associates this brand with quality and expertise of anything automotive related. The NASA Space shuttle astronauts even compared themselves to "Mr. Goodwrench" when they were fixing the Hubble space telescope. Mr. Goodwrench would not only represent GM parts and services but was the primary sponsor for NASCAR for almost 20 years, one of the longest running sponsors. Today, the name is still associated with quality products and services.

¿Cómo puedo licenciar Mr. Goodwrench?

Para licenciar Mr. Goodwrench, cree una cuenta de Negosh y complete el perfil de su empresa con sus categorías de producto, sus territorios y demás información útil. Busque la página de Mr. Goodwrench en Negosh y envíe una propuesta de acuerdo que describa los productos, los territorios y las condiciones que tiene en mente. Después, su empresa pasa por un proceso automatizado de calificación y, una vez calificada, su propuesta se reenvía. Las negociaciones continúan en su sala de acuerdos de Negosh hasta que se cierra el acuerdo de licencia.

Público objetivo

Género

Masculino

Femenino

Grupo de edad

0–3

3–12

13–19

20–25

26+

Categorías de producto

Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Open to Other

Canales de distribución

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Other