ROYAL SILK®

ROYAL SILK® Brand Overview A Legacy of Luxury and Innovation Debuted in Cosmopolitan Magazine, May 1978 ROYAL SILK® made its first appearance in the May 1978 issue of Cosmopolitan Magazine, marking the start of a bold new brand in luxury fashion. Throughout the 1980s, ROYAL SILK’s remarkable rise was featured in business articles, books, professional lectures, and media coverage. The brand earned a spot on Inc. Magazine’s list of the fastest-growing small companies four years in a row. By combining bold marketing with premium-quality products, ROYAL SILK scaled from zero to $44 million in sales through a multi-channel strategy including radio, television, magazine ads, catalogs, and retail stores. Cultural Icons & Award-Winning Marketing ROYAL SILK worked with some of the most iconic names of the 1980s, including supermodels Carol Alt, Cindy Crawford, and Iman, and celebrity ambassadors like Martina Navratilova, Vanessa Williams, and Joan Chen. Brand Identity Strong. Memorable. Versatile. ROYAL SILK is a short, three-syllable name that feels timeless and pedigreed—even to those unfamiliar with the brand. It is well-liked and consistently receives excellent product reviews. The label has proven successful across a wide range of categories and aspires to become a 100+ year global lifestyle brand. Brand Vision: To deliver affordable silk luxury across categories—from apparel to accessories—through direct-to-consumer value and one-of-a-kind fabrications. Core Taglines: Affordable Silk Luxury Affordable Silk Pleasures Affordable Silk Styles