Over 600 million Zippo lighters sold globally.

Over 474,000 visits to Zippo’s official website each month.

Zippo Manufacturing Company is a world-renowned maker of the iconic windproof lighter and growing assortment of lifestyle and outdoor products. For more than 90 years, Zippo has been making reliable, rugged essentials with a built-better-than-necessary quality. The brand holds a longstanding commitment to fine craftsmanship and durability, giving individuals confidence in Zippo products so that they can have the freedom to do what they want, how they want. 

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Stores focused on broad reach and/or price sensitivity.

Zippo

Zippo would like to extend its brand in the outdoor category, and we are looking for a licensee that would help us grow the brand in the Multi-tool category. 

The goal is to combine Zippo’s trusted reputation for quality, durability, and outdoor reliability with the functional versatility of a premium multi-tool product line.

The licensed products will target outdoor enthusiasts, campers, hikers, DIY users, and everyday carry (EDC) consumers, offering features such as knives, pliers, screwdrivers, bottle openers, and fire-starting tools crafted with Zippo’s signature design and brand appeal.

This partnership would leverage Zippo’s global brand recognition and distribution capabilities.

Zippo

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