From plush to powerhouse

Since its debut in 2017, huggable plush sensation Squishmallows has ascended beyond the toy aisle to become a $1bn lifestyle franchise that allows fans, families and collectors to share their love for their favourite brand in multiple fun ways.

Known for its adorable designs, and tactile and ultra-soft feel, Squishmallows is a retail sensation, named the #1 top-selling toy in the US and UK boasting sales of over 600m pieces to date which equates to one sold every 2 seconds!

In about 10 years, Squishmallows has picked up multiple awards – including winning Overall Toy of the Year at the US Toy Association’s Toy of the Year (TOTY) Awards three years in a row – and has gone viral on TikTok, with celebrity fans including Lady Gaga and Kim Kardashian sharing their love for the brand.

Ranging from kids aged 6–12 to Gen Z’ers in the 18–24 age group, Squishmallows’ passionate fans are always on the hunt for more ’Mallows to add to their collections and love to share their finds on social media. Recent years have seen Squishmallows’ social content squish through the roof, generating over 15bn social media impressions. Additionally, Squishmallows’ owned social media channels have ballooned to more than 2m followers and over 127 global and local Facebook groups have been created by fans. 

And there’s even more to come. Squishmallows is heading toward its milestone 10th anniversary in 2027, while the recently announced Squishmallows feature film from Amazon MGM Studios will bring the beloved brand to the big screen. Stay tuned for more exciting details to come!

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Squishmallows

PLUNDERLINGS is a successfully crowdfunded action figure line from Lone Coconut that has been embraced by collectors and families alike. The figures are premium, highly poseable island adventurers featuring clean silhouettes, tropical color palettes, multiple expressive faces, durable construction, thoughtful articulation, and swappable magnetic hats, which make every character come alive in the hand and irresistible on a shelf.

These mischievous pirates inhabit PLUNDERPLANET, a sun‑soaked archipelago offering a fresh Caribbean point of view on the fantasy genre. Adding to the crew we have the taller PLUNDERLONG and brawnier PLUNDERSTRONG, plus a deep bestiary from treasurehoarding iguanas to shipwrecking parrots that translate naturally into cooperative action adventure games. While the vibrant look,  blend of adventure, humor, and mischievous storytelling are a strong fit for episodic animation, the whole family can enjoy. Rights are creator‑owned and fully cleared for global licensing. 

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo

PLUNDERLINGS

Moon Pals are weighted stuffed Animals for ALL! Moon Pals are crafted with soothing, durable, plush fabric created specifically for cuddling and snuggling. You can also touch, fiddle, and stroke Moon Pal’s floppy, gradient ears for an enriching multi-sensory experience!

Moon Pals have been helping people reduce anxiety and improve sleep for years. Their heavy 5lb design will calm your nerves through deep pressure stimulation, and jumbo arms give the best hugs. Give yourself the gift of relaxation with a Moon Pal today!

Moon Pals

Tiny Warriors, Big Impact

Afro Goddess Warriors isn’t just a story based, plush soft doll collection—it’s a movement. With vibrant colors, undeniable personalities, and an empowering story at its core, these adventurous tiny women warriors represent resilience, diversity, and the limitless potential within us all. With over 150 characters to realize, each character is a celebration of strength and individuality, designed to inspire girls and "Goddess" collectors alike to embrace their unique "magic" and tackle life's challenges head-on.

Crafted with the softest materials by our top tier Master Plush Licensee, the Afro Goddess Warriors PLUSH collection delivers more than just cute cuddles—they also effortlessly become companions for imaginative play and storytelling. Their bold designs, rooted in cultural richness and modern style, make them stand out both on shelves and in hearts.

With a strong brand message of empowerment, Afro Goddess Warriors have the versatility to expand into animated series, games, apparel, accessories, home goods, and more. Perfect for licensing partners looking to align with a brand that champions creativity, diversity, and resilience, Afro Goddess Warriors is ready to expand its light to the global stage. Let’s make magic happen together!

"All is connected. All is YOU— and when the TRIBE comes together, the MAGIC shines through!"

Afro Goddess Warriors

Uncle Mermaid is a middle-aged mermaid man who grew up and realized life isn't all bubbles.  

Uncle Mermaid is ‘our' story- The story of adults who have to deal with life, society, and other grown-up stuff.

Stores focused on broad reach and/or price sensitivity.

Uncle Mermaid

Games set in the world of Arkham Horror have published in over a dozen languages

Arkham Horror is a shared game world of mystery, monsters, and pulp adventure set in the American Roaring Twenties. Originally a cult classic board game published in 1987 and inspired by the stories of the Cthulhu Mythos, multiple editions of Arkham Horror have been released and the brand has expanded into multiple board and card games, over a dozen novels, seven novellas, and two video games, as well as art prints, statues, and consumer merchandise. The card game, still going strong with its 75th product published in 2023, won the 2017 SXSW Gaming Tabletop Game of the Year Award. In Arkham Horror, a diverse cast of investigators, from impeccably dressed dilettantes to hardboiled detectives and spell casting librarians, team up to solve mysteries and stop the end of the world. They’ll need to fight eldritch beings, thwart evil cults, explore ancient ruins, disrupt occult rituals, and travel to alien worlds to prevent the apocalyptic coming of the Ancient Ones.

Audience:

• Cthulhu Mythos Fans: Beloved characters and iconic enemies drawn from the pages of H.P.
Lovecraft and others are instantly recognizable to fans of those stories.
• Hobby Gamers: With games having been continuously published since 2005, the Arkham Horror
brand is familiar to many tabletop gamers across the globe.
• Pulp Fans: Evoking the two-fisted tales of the 1920s and ’30s, the heroes and heroines of Arkham
Horror hearken back to an era of noir detective stories, action-adventure romps, and
supernatural horror, but updated for a 21st century audience.

Key Facts:

• The original Arkham Horror board game was first published in 1987, and the 2005 second edition
is beloved by hobby gamers around the world.
• Games set in the world of Arkham Horror have been published in over a dozen languages, including
Czech, Chinese, Japanese, Hungarian, Korean, Polish, and Ukrainian.
• Multiple game lines have been set in the world of Arkham Horror, including Arkham Horror 3rd Edition, Arkham Horror: The Card Game, Elder Sign, Eldritch Horror, Final Hour, Mansions of Madness 2nd Edition, and Unfathomable.

Arkham Horror

15 plush, 9 beanies, 11 figures, 3 award-winning books

Strong appeal across kids and adult collectors

We started Randimals in March 2020 and it has been a wild ride ever since! Randimals are combination animal plush, figures, beanies and two award winning books with a message: What makes us different, makes all the difference in the world. We were recently picked by Amazon as one of its most exciting small business success stories. Aside from the USA, we just launched in the UK and Germany. A recent post from our debut at the London Toy Fair now has 32 million views on Instagram – Randimals is spreading around the world. The post has led to numerous calls from producers about a TV show or a film in addition to companies enquiring about license opportunities. 

Randimals are combination animal plush, figures, beanies and two award winning books with a message: What makes us different, makes all the difference in the world.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Randimals

"Savvy Suzanna" Book Launch: Genius Cat Books 7/25

Suzanna's triumphant journey to become a young handbag designer.

Suzanna is a fearless entrepreneur who can turn anything into a thriving business. From selling painted shells to opening a backyard salon, Suzanna's ventures are boundless, especially after discovering a treasure trove of her mother's old handbags. Suzanna seems unstoppable after creating her own DIY handbag until a public mishap brings her business to a screeching halt. Will anyone ever buy anything from Suzanna again? With her mother's encouragement and Suzanna's resilience, she learns the most important lesson in business. It's not about how you fall. It's about how you pick yourself back up. For Suzanna, it's in the bag!

Savvy Suzanna

A group of 11 quirky aliens have crash-landed on Earth and are exploring our planet as their new home. Each CwaZyBean Alien has their own personality, look, and way of interpreting the world - from optimistic Klonk to marshmallow-coded Lagion. Together, they mix storytelling, humour, and inclusivity, encouraging kids (and adults) to see Earth through curious new eyes.

The range extends across plush toys, illustrated books, card games, and puzzles, offering a scalable IP that connects imagination, play, and collectability.


Retailers located in airports, cruise ships, and international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free

CwaZyBean Aliens

Since 1995, inspired board games, RPGs, art books, novels, and a graphic novel.

Legend of the Five Rings is a beloved shared game world set in a fantastical reimagining of feudal Japan. In L5R, the cinematic action of Akira Kurosawa’s samurai films meets the heroic fantasy of The Lord of the Rings. Rival samurai clans compete for prestige in the imperial capital and for glory on the battlefield, all while trying to fend off a demonic invasion from the corrupted lands beyond the empire’s borders. Seven heroes must rise, or the realm of Rokugan will fall.

The saga began in 1995 with a collectible card game that did something unprecedented: the winners of the card game’s tournaments helped shape the story to come, deciding who would live, who would die, and who would rise to become the new emperor. The epic legend that unfolded in the card game has been called “the greatest story in gaming,” and now it’s being retold in more detail than ever before across a series of novels, board games, art books, comic books, video games, and more. Wandering ronin, samurai lords, scheming courtiers, mystical spellcasters, and warrior monks must embark on epic quests and win desperate battles against the forces of evil, lest their realm be conquered by a corrupted god and his legion of demons, monsters, and undead.

Audience:

• Anime & Manga Fans: With its lush illustration style and Japanese aesthetics, fans of anime and manga will be drawn to the IP’s martial arts, magic, romance, and supernatural monsters.
• Epic Fantasy Fans: Fans of fantasy worlds such as Dungeons & Dragons, Game of Thrones, and The Lord of the Rings will recognize goblins, ghosts, and evil wizards as well as clashing armies,
palace intrigue, and forbidden lore.
• Samurai Cinema Fans: Wandering swordsmen, plucky peasants, and vicious warlords along with
castles, nobles, bandits, and shinobi all come together in Legend of the Five Rings.

Key Facts:

• The original Legend of the Five Rings card game was first published in 1995 and inspired multiple board games, roleplaying games, art books, novels, and a graphic novel in the years since.
• The 2017 edition of the card game was translated into multiple languages, including Chinese, French, German, Italian, Polish, Portuguese, and Spanish, representing a global audience.

Legend of the Five Rings

Mighty Jaxx started as a Collectible toy startup with S$20,000 in 2012 and grew to a Global Pop Culture IP management platform generating more than US$30m revenue in FY 2023.
Mighty Jaxx has an extensive portfolio ranging from mass market vinyl toys to limited edition designer collectibles crafted from exquisite materials. We partner with artists worldwide to develop unique designs infused with their styles as well as street culture. All products come embedded with our FORREAL (patent pending) authentication chip that creates a digital connection between the physical product and collector. 
We work with brands & artists around the world and have evolved from a niche designer toy company into an IP driven collectibles company with something for everyone.


Mighty Jaxx

Since its beginnings in 1953, the Pinewood Derby has been more than just a race—it's been a rite of passage, a spark for creativity, and a celebration of craftsmanship. Born from the imagination of Cubmaster Don Murphy in Manhattan Beach, California, the Derby was designed to bring families together through hands-on fun and friendly competition. Over the decades, it has evolved into a beloved tradition, with more than 150 million cars built and countless memories made.

As we approach the 75th Anniversary in 2028, the Pinewood Derby stands as a symbol of timeless ingenuity. But this isn’t your grandfather’s Derby anymore. Today, it’s an open invitation to dreamers, makers, and racers of all ages. Whether you're a Scout, a parent, a hobbyist, or a brand looking to connect with generations of fans, the Pinewood Derby is a platform for imagination, innovation, and shared experience.

Join us in celebrating 75 years of racing tradition.

The 75th Anniversary of the Pinewood Derby offers a unique opportunity for brands, creators, and partners to align with a legacy of family fun, creativity, and community. From custom kits and commemorative merchandise to interactive experiences and digital storytelling, this milestone opens the door to meaningful collaborations that honor the past while inspiring the future.

Why partner with Pinewood Derby?

•	Massive brand recognition: Over 150 million cars built since 1953.
•	Multi-generational appeal: Loved by kids, parents, and grandparents alike.
•	Creative flexibility: Endless possibilities for co-branded kits, collectibles, and content.
•	Values-driven engagement: Promotes teamwork, craftsmanship, and good sportsmanship.

Let’s build something unforgettable—together.


Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club,

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

On-site stores that sell event-exclusive of licensed merchandise. Ex.: Stadiums, arenas, theme parks, concerts, and museums.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild

Pinewood Derby

CwaZyHog® -  A Hedgehog with a Twist of British Whimsy

Created by CwaZyLeigh Creations

CwaZyHog® follows the wonderfully peculiar adventures of Sir Laurence Huffington, a hedgehog of high curiosity and even higher manners, who’s navigating life outside his comfort burrow. Set in an eccentric English garden filled with curious creatures and unexpected friendships, the brand celebrates adaptability, kindness, and a delightfully British sense of humour.

With a storytelling world rooted in wit, warmth, and gentle mischief, CwaZyHog® bridges classic charm with modern imagination — appealing to both children and “kidults” who crave comfort, connection, and a touch of nostalgia.

The brand spans across:
	•	Award-winning plush toys (Silver Medal, Independent Toy Awards 2024)
	•	Illustrated books and flip-book adventures introducing Sir Laurence’s world
	•	Collectible lifestyle products inspired by his garden escapades

Playfully philosophical and instantly recognisable, CwaZyHog® champions the message that even the prickliest among us can find belonging - and that curiosity always leads to wonder.

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy

Offers for a captive audience of travelers, can include branded or licensed items aimed at tourists or commuters. Ex.: Highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

CwaZyHog

Nia Ballerina has sold over 10,000 products worldwide.

Nia Ballerina is a diverse children's character who loves ballet more than anything else in the world, and is always dressed in her trademark pink ballet outfit. One fateful day, while passing by a Toy Store on her way to ballet class, Nia Ballerina is captivated by a music box she spots in the window. This beautiful music box has a twirling ballerina and hides a magical secret within.

This heart-warming tale of Nia Ballerina and the Enchanted Music Box masterfully intertwines the realms of ballet and magic, which is perfectly aimed at little girls from the ages of 3 to 9. As the story unfolds, Nia Ballerina uncovers the music box's hidden mystical power, realising that it acts as a gateway to a wondrous ballet world inhabited by remarkable characters. In this fantastical world, Nia Ballerina embarks on incredible adventures that spark the imagination and ignite the potential for countless captivating tales.

Nia Ballerina

'GoatGuns' bring the Greatest of All Time Guns into collectable miniature form.  Made from diecast metal, our 1:3 scale models range from 4" to 16" in length. GoatGuns is already partnered with 4 of the largest gun manufacturers. We miniaturize their products and turn them into collectable 1:3 scale models. Our manufacturing process can bring in-game gun skins to life. There are endless possibilities with our painting and UV Printing processes.