Apple will retain its current App Store regulations as its legal tussle with Fortnite creator, Epic Games, advances to the Supreme Court. This means developers can't direct users to alternative payment platforms for the foreseeable future.
What's New: Despite a long-standing legal feud over Apple's in-app payment systems and associated commission structures, the existing rules will remain intact. Epic's attempt to have the recent decision of the federal appeals court maintained as the case progresses to the Supreme Court has been dismissed.
Why It Matters: Had Epic's request been approved, Apple would have faced a significant change, compelling them to allow apps on its platform to suggest non-Apple payment methods. This could have undermined Apple's 15% to 30% commission fee on transactions and subscriptions. Although Apple secured a victory on most fronts in the lower courts, the in-app payment sector was its singular loss, hence its persistence in the matter.
Why You Should Care: This ongoing battle between two tech behemoths sheds light on the intricate balance between platform regulation, developer rights, and the overarching theme of monopolistic behaviors in the tech industry. The outcome of this case could potentially set a precedent for app store operations and developer policies, impacting both developers and consumers in the vast mobile app ecosystem.
Credit: https://techcrunch.com/2023/08/09/app-store-payment-rules-wont-change-as-apples-battle-with-epic-games-heads-to-supreme-court/ (Perez)
ESPN Partners with Penn Entertainment for a Decade-Long Online Gambling Venture
ESPN has forged a 10-year alliance with casino heavyweight Penn Entertainment to launch ESPN Bet, marking the sports network's significant entry into online gambling.
What's New: In the freshly inked deal, Penn Entertainment is set to manage the online sports book while disbursing $1.5 billion to ESPN for branding, marketing, and celebrity endorsements. On top of this, ESPN has been offered the opportunity to purchase $500 million in Penn stocks. A noteworthy twist in the narrative is Penn's decision to resell Barstool Sports back to its original founder, David Portnoy, subsequently rebranding their online sportsbook under the ESPN Bet banner.
Why It Matters: The world of sports betting has seen exponential growth since the Supreme Court's landmark decision to allow its state-wise legalization. The partnership signifies ESPN's strategic maneuvering to capitalize on the over $220 billion that has been legally bet on sports since 2018. This move comes at a pivotal time for ESPN, as they navigate the challenges of rising operational costs and declining cable-based revenues.
Why You Should Care: ESPN's strategic pivot offers a front-row seat to watch the dynamic intersection of sports entertainment and the gambling industry. Understanding such significant industry collaborations helps gauge the future direction of sports entertainment and the potential impact on viewing experiences. Furthermore, with concerns about ESPN's position within the larger Disney ecosystem, this partnership might be a harbinger of more significant changes to come.
Credit: https://www.nytimes.com/2023/08/08/business/espn-penn-entertainment-gambling.html (Browning)
MSCHF and Crocs Unveil Bizarre Big Yellow Boot Collab
After the immense internet stir caused by its Big Red Boots, MSCHF partners with Crocs to launch an even quirkier footwear creation, the Big Yellow Boot. Fusing the iconic elements of both brands, this audacious collaboration aims to repeat the social media virality and conversation achieved earlier.
What's New: MSCHF, riding the momentum of its Big Red Boots, has collaborated with Crocs to introduce the Big Yellow Boot. Crafted with Crocs’ signature ventilation holes, the boot claims to be technically a sandal, yet can't house the brand's emblematic Jibbitz. This knee-high silhouette retains the characteristic look of its Red predecessor, lacking laces and offering minimal support, all in the name of virality.
Why It Matters: MSCHF's collaborations are not just about fashion; they’re about sparking a conversation. Partnering with a household name like Crocs shows that both brands are keen on pushing boundaries and redefining mainstream fashion norms. By playfully mocking the high-fashion sphere, MSCHF aims to challenge traditional views of what's "in" and shed light on the power of viral marketing in today's digital era.
Why You Should Care: As fashion evolves, collaborations like these underscore the blurred lines between high fashion, practicality, and meme culture. In a landscape where brand partnerships are omnipresent, MSCHF and Crocs bring forth an eccentric product that, while may not be everyone's style, is undeniably a conversation starter. Whether it's an authentic fashion statement or a fleeting viral sensation, only time will tell. But for now, keep an eye out for these boots – they're hard to miss.
Credit: https://www.gearpatrol.com/style/a44766334/mschf-big-yellow-boots-crocs-collab/ (Moon)
EA Sports College Football Game Pushes Forward Amidst Licensing Disputes
Despite an ongoing legal battle over licensing rights with The Brandr Group, EA Sports is firm on releasing its College Football video game next summer, echoing fans' anticipation and the historical significance of the franchise.
What's New: EA Sports is marching ahead with its much-awaited College Football game slated for a Summer 2024 release, brushing aside ongoing lawsuits. An Electronic Arts spokesperson expressed the company's excitement over reviving the beloved college football experience for the fans.
Why It Matters: The journey to this game’s revival has been riddled with legal challenges. After EA's decision to partner with OneTeam Partners instead of The Brandr Group, the latter filed a lawsuit in June. The Brandr Group has been vocal about its right to negotiate contracts on behalf of the athletes it represents, arguing that EA's new deal propositions tantamount to "tortious interference." Nevertheless, EA remains steadfast, recently filing a motion to dismiss The Brandr Group's lawsuit, emphasizing its commitment to the game's production.
Why You Should Care: Originating in 1993 with Bill Walsh College Football, EA began its association with the NCAA in 1998, leading to the iconic NCAA Football 98. However, the franchise hit a hiatus in 2013 when former athletes, including Ed O'Bannon, sued, alleging unauthorized usage of their likeness. This next installment marks not just a return of a beloved game but a reminder of the intricate dance between gaming, licensing rights, and athletes' representation in the digital age.
Credit: https://www.cbssports.com/college-football/news/ea-sports-college-football-still-on-track-for-summer-2024-release-despite-recent-lawsuits-per-report/ (Backus)