Sign up
Brand News by Negosh
Home More
Subscribe
Home Sign up
Subscribe
‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

May 16, 2024

brand collaborations
Caitlin Clark: Rising WNBA Star Set to Launch Signature Nike Shoe

Caitlin Clark: Rising WNBA Star Set to Launch Signature Nike Shoe

Apr 18, 2024

MrBeast Expands Horizons With Prime Video

MrBeast Expands Horizons With Prime Video

Mar 22, 2024

Ilia "El Matador" Topuria: The New Generation of UFC

Ilia "El Matador" Topuria: The New Generation of UFC

Mar 07, 2024

Pharrell Williams Takes Over Louis Vuitton with Tyler, the Creator Collaboration

Pharrell Williams Takes Over Louis Vuitton with Tyler, the Creator Collaboration

Feb 22, 2024

Hip-Hop Meets High Fashion: Jay-Z's Creative Touch in Moncler Genius Collection

Hip-Hop Meets High Fashion: Jay-Z's Creative Touch in Moncler Genius Collection

Jan 25, 2024

Navigating New Opportunities in Tech and IP Licensing at CES 2024

Navigating New Opportunities in Tech and IP Licensing at CES 2024

Jan 12, 2024

McDonald's and Jazwares: Squishmallow Squad Joins Happy Meal Line-Up

McDonald's and Jazwares: Squishmallow Squad Joins Happy Meal Line-Up

Dec 29, 2023

Doritos and Empirical Stir Up the Spirit World with Nacho Cheese-Flavored Liquor

Doritos and Empirical Stir Up the Spirit World with Nacho Cheese-Flavored Liquor

Dec 15, 2023

LVMH Augments Its High-End Eyewear Portfolio with Barton Perreira via Thélios

LVMH Augments Its High-End Eyewear Portfolio with Barton Perreira via Thélios

Nov 09, 2023

Skims and NBA Forge a Partnership: Elevating the Intersection of Fashion and Sports

Skims and NBA Forge a Partnership: Elevating the Intersection of Fashion and Sports

Nov 02, 2023

Lil Wayne Ventures into the Booming World of Pickleball with Texas Ranchers

Lil Wayne Ventures into the Booming World of Pickleball with Texas Ranchers

Oct 26, 2023

Snoop Dogg Dives Deeper into Tech: Partners with Meta for an AI Chatbot Venture

Snoop Dogg Dives Deeper into Tech: Partners with Meta for an AI Chatbot Venture

Oct 12, 2023

Tiger Woods and Justin Timberlake Tee Up a New Golf-Themed Sports Bar in NYC

Tiger Woods and Justin Timberlake Tee Up a New Golf-Themed Sports Bar in NYC

Sep 21, 2023

Anime's Triumph: Netflix's "One Piece" Sets a New Gold Standard for Live-Action Adaptations

Anime's Triumph: Netflix's "One Piece" Sets a New Gold Standard for Live-Action Adaptations

Sep 07, 2023

TikTok Sensation Khaby Lame Teases Iconic Crossover with Fortnite

TikTok Sensation Khaby Lame Teases Iconic Crossover with Fortnite

Aug 24, 2023

Starter Stages a Retro Revival: Iconic Sports-Apparel Brand Eyes Global Comeback with New Deals and Endorsements

Starter Stages a Retro Revival: Iconic Sports-Apparel Brand Eyes Global Comeback with New Deals and Endorsements

Aug 17, 2023

Apple's App Store Rules Remain Unchanged as Epic Games Battle Goes to the Supreme Court

Apple's App Store Rules Remain Unchanged as Epic Games Battle Goes to the Supreme Court

Aug 10, 2023

Panini America Files Antitrust Lawsuit Against Fanatics Over Trading Card Monopoly Allegations

Panini America Files Antitrust Lawsuit Against Fanatics Over Trading Card Monopoly Allegations

Aug 04, 2023

Brands Big and Small Capitalize on Barbie's Timeless Appeal in Anticipation of Gerwig's Film Release

Brands Big and Small Capitalize on Barbie's Timeless Appeal in Anticipation of Gerwig's Film Release

Jul 20, 2023

The Grimace Shake: A Review of One of the Most Powerful Trends in 2023

The Grimace Shake: A Review of One of the Most Powerful Trends in 2023

Jul 13, 2023

Shaky Foundations: The Box Office Blues and Hollywood's Looming Crisis

Shaky Foundations: The Box Office Blues and Hollywood's Looming Crisis

Jul 07, 2023

Epic Crossover Alert: Nike's .SWOOSH and Fortnite Team Up for Virtual Sneaker Experience

Epic Crossover Alert: Nike's .SWOOSH and Fortnite Team Up for Virtual Sneaker Experience

Jun 22, 2023

Messi Turns Down €1 Billion+ Offer for Stake in MLS

Messi Turns Down €1 Billion+ Offer for Stake in MLS

Jun 08, 2023

Ryan Reynold's Wrexham AFC Scores Big with New Sponsors and a Cold Brew

Ryan Reynold's Wrexham AFC Scores Big with New Sponsors and a Cold Brew

Jun 01, 2023

Sony Unleashes Marvel's Spider-Man 2: A New Era of Superhero Gaming

Sony Unleashes Marvel's Spider-Man 2: A New Era of Superhero Gaming

May 25, 2023

NCAA-EA Sports Video Games are Back!

NCAA-EA Sports Video Games are Back!

May 18, 2023

The End of an Icon: MTV News Bids Farewell

The End of an Icon: MTV News Bids Farewell

May 11, 2023

All-Star Team of Gamers Squad Up for New Fortnite Battle Royale Project

All-Star Team of Gamers Squad Up for New Fortnite Battle Royale Project

May 04, 2023

Enema of the State Comes to Life with Liquid Death Collaboration

Enema of the State Comes to Life with Liquid Death Collaboration

Apr 27, 2023

AI Music Hits? TikTok and Spotify are Buzzing with an AI-Created Drake and The Weeknd Tune

AI Music Hits? TikTok and Spotify are Buzzing with an AI-Created Drake and The Weeknd Tune

Apr 20, 2023

Video Games or Comics? Video Game Adaptations Leap to Box Office Success, Challenging Comic Book Supremacy

Video Games or Comics? Video Game Adaptations Leap to Box Office Success, Challenging Comic Book Supremacy

Apr 13, 2023

Smackdown! WWE and UFC Join Forces to Create a $21.4 Billion Sports Entertainment Behemoth

Smackdown! WWE and UFC Join Forces to Create a $21.4 Billion Sports Entertainment Behemoth

Apr 06, 2023

Queen Bey Ditches Adidas after Disappointing Sales - Week of March 30th

Queen Bey Ditches Adidas after Disappointing Sales - Week of March 30th

Mar 30, 2023

BIP Newsletter - Week of March 23rd

BIP Newsletter - Week of March 23rd

Mar 23, 2023

Introducing BIP's Newsletter -  Brand News

Introducing BIP's Newsletter - Brand News

Mar 22, 2023

Feb 09, 2026 / 2 min read /

Do Movie Marketers Still Need the Super Bowl?

Do Movie Marketers Still Need the Super Bowl?

As we well know, the Super Bowl is so much more than just the game itself; the half time show and the movie trailers and ads shown in the breaks are often as much of a draw. A 30 second spot this year cost anything between $8-10 million so only

Feb 02, 2026 / 1 min read /

Why Mofusand is THE Hot Brand Right Now

Why Mofusand is THE Hot Brand Right Now

Mofusand (もふさんど) is a whimsical world of irresistibly cute cats created by popular illustrator Juno (ぢゅの) from Japan. Originating on social media in 2017, and with a now 750k+ following on Instagram, Mofusand (pronounced “mo-fu-sand”) captures the playful and mischievous spirit of cats through endearing illustrations where they dress up,

Jan 26, 2026 / 3 min read /

When Your Family Name is Your Brand - How Far Would You Go to Protect It?

When Your Family Name is Your Brand - How Far Would You Go to Protect It?

Looking at this past week’s tabloid fallout between Brooklyn Beckham and his famous parents, one of his claims for the animosity was that, ahead of his wedding, his parents ‘repeatedly pressured and attempted to bribe me into signing away the rights to my name’. It’s not an issue

Jan 12, 2026 / 3 min read /

The Studio Ghibli Impact: Monetization Misses and Uncredited Artistry

The Studio Ghibli Impact: Monetization Misses and Uncredited Artistry

By Ari Zebersky On March 25, 2025, Grant Slatton tweeted “tremendous alpha right now in sending your wife photos of yall converted to studio ghibli anime” and suddenly, Studio Ghibli–inspired images flooded timelines everywhere. Family photos reimagined in soft watercolor palettes, memes rendered with gentle expressions, and iconic moments

Jan 07, 2026 / 2 min read /

Yoav Naveh Joins Negosh As Licensing Platform Announces AI Licensing Solution for IP Owners and AI Developers

Yoav Naveh Joins Negosh As Licensing Platform Announces AI Licensing Solution for IP Owners and AI Developers

Negosh, the fastest-growing global marketplace for licensing brand IP, has announced it has hired Yoav Naveh as it prepares to launch a full-tech solution that will facilitate licensing deals between IP owners and AI developers.  Yoav brings with him years of experience as a product management lead in the AI

Jan 05, 2026 / 2 min read /

2026 - A Big Year of Video Gaming Anniversaries

2026 - A Big Year of Video Gaming Anniversaries

Video gaming has long since overtaken other entertainment industries in terms of revenue generation, with Newzoo projecting the industry to have been worth $189bn in 2025. The Game Awards, the video game industry's year-end celebration, broke viewership records with an estimated 171 million global livestreams of the full broadcast, up

Brand News by Negosh © Brand News by Negosh . All rights reserved. Powered by Negosh