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‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

May 16, 2024

brand collaborations
Caitlin Clark: Rising WNBA Star Set to Launch Signature Nike Shoe

Caitlin Clark: Rising WNBA Star Set to Launch Signature Nike Shoe

Apr 18, 2024

MrBeast Expands Horizons With Prime Video

MrBeast Expands Horizons With Prime Video

Mar 22, 2024

Ilia "El Matador" Topuria: The New Generation of UFC

Ilia "El Matador" Topuria: The New Generation of UFC

Mar 07, 2024

Pharrell Williams Takes Over Louis Vuitton with Tyler, the Creator Collaboration

Pharrell Williams Takes Over Louis Vuitton with Tyler, the Creator Collaboration

Feb 22, 2024

Hip-Hop Meets High Fashion: Jay-Z's Creative Touch in Moncler Genius Collection

Hip-Hop Meets High Fashion: Jay-Z's Creative Touch in Moncler Genius Collection

Jan 25, 2024

Navigating New Opportunities in Tech and IP Licensing at CES 2024

Navigating New Opportunities in Tech and IP Licensing at CES 2024

Jan 12, 2024

McDonald's and Jazwares: Squishmallow Squad Joins Happy Meal Line-Up

McDonald's and Jazwares: Squishmallow Squad Joins Happy Meal Line-Up

Dec 29, 2023

Doritos and Empirical Stir Up the Spirit World with Nacho Cheese-Flavored Liquor

Doritos and Empirical Stir Up the Spirit World with Nacho Cheese-Flavored Liquor

Dec 15, 2023

LVMH Augments Its High-End Eyewear Portfolio with Barton Perreira via Thélios

LVMH Augments Its High-End Eyewear Portfolio with Barton Perreira via Thélios

Nov 09, 2023

Skims and NBA Forge a Partnership: Elevating the Intersection of Fashion and Sports

Skims and NBA Forge a Partnership: Elevating the Intersection of Fashion and Sports

Nov 02, 2023

Lil Wayne Ventures into the Booming World of Pickleball with Texas Ranchers

Lil Wayne Ventures into the Booming World of Pickleball with Texas Ranchers

Oct 26, 2023

Snoop Dogg Dives Deeper into Tech: Partners with Meta for an AI Chatbot Venture

Snoop Dogg Dives Deeper into Tech: Partners with Meta for an AI Chatbot Venture

Oct 12, 2023

Tiger Woods and Justin Timberlake Tee Up a New Golf-Themed Sports Bar in NYC

Tiger Woods and Justin Timberlake Tee Up a New Golf-Themed Sports Bar in NYC

Sep 21, 2023

Anime's Triumph: Netflix's "One Piece" Sets a New Gold Standard for Live-Action Adaptations

Anime's Triumph: Netflix's "One Piece" Sets a New Gold Standard for Live-Action Adaptations

Sep 07, 2023

TikTok Sensation Khaby Lame Teases Iconic Crossover with Fortnite

TikTok Sensation Khaby Lame Teases Iconic Crossover with Fortnite

Aug 24, 2023

Starter Stages a Retro Revival: Iconic Sports-Apparel Brand Eyes Global Comeback with New Deals and Endorsements

Starter Stages a Retro Revival: Iconic Sports-Apparel Brand Eyes Global Comeback with New Deals and Endorsements

Aug 17, 2023

Apple's App Store Rules Remain Unchanged as Epic Games Battle Goes to the Supreme Court

Apple's App Store Rules Remain Unchanged as Epic Games Battle Goes to the Supreme Court

Aug 10, 2023

Panini America Files Antitrust Lawsuit Against Fanatics Over Trading Card Monopoly Allegations

Panini America Files Antitrust Lawsuit Against Fanatics Over Trading Card Monopoly Allegations

Aug 04, 2023

Brands Big and Small Capitalize on Barbie's Timeless Appeal in Anticipation of Gerwig's Film Release

Brands Big and Small Capitalize on Barbie's Timeless Appeal in Anticipation of Gerwig's Film Release

Jul 20, 2023

The Grimace Shake: A Review of One of the Most Powerful Trends in 2023

The Grimace Shake: A Review of One of the Most Powerful Trends in 2023

Jul 13, 2023

Shaky Foundations: The Box Office Blues and Hollywood's Looming Crisis

Shaky Foundations: The Box Office Blues and Hollywood's Looming Crisis

Jul 07, 2023

Epic Crossover Alert: Nike's .SWOOSH and Fortnite Team Up for Virtual Sneaker Experience

Epic Crossover Alert: Nike's .SWOOSH and Fortnite Team Up for Virtual Sneaker Experience

Jun 22, 2023

Messi Turns Down €1 Billion+ Offer for Stake in MLS

Messi Turns Down €1 Billion+ Offer for Stake in MLS

Jun 08, 2023

Ryan Reynold's Wrexham AFC Scores Big with New Sponsors and a Cold Brew

Ryan Reynold's Wrexham AFC Scores Big with New Sponsors and a Cold Brew

Jun 01, 2023

Sony Unleashes Marvel's Spider-Man 2: A New Era of Superhero Gaming

Sony Unleashes Marvel's Spider-Man 2: A New Era of Superhero Gaming

May 25, 2023

NCAA-EA Sports Video Games are Back!

NCAA-EA Sports Video Games are Back!

May 18, 2023

The End of an Icon: MTV News Bids Farewell

The End of an Icon: MTV News Bids Farewell

May 11, 2023

All-Star Team of Gamers Squad Up for New Fortnite Battle Royale Project

All-Star Team of Gamers Squad Up for New Fortnite Battle Royale Project

May 04, 2023

Enema of the State Comes to Life with Liquid Death Collaboration

Enema of the State Comes to Life with Liquid Death Collaboration

Apr 27, 2023

AI Music Hits? TikTok and Spotify are Buzzing with an AI-Created Drake and The Weeknd Tune

AI Music Hits? TikTok and Spotify are Buzzing with an AI-Created Drake and The Weeknd Tune

Apr 20, 2023

Video Games or Comics? Video Game Adaptations Leap to Box Office Success, Challenging Comic Book Supremacy

Video Games or Comics? Video Game Adaptations Leap to Box Office Success, Challenging Comic Book Supremacy

Apr 13, 2023

Smackdown! WWE and UFC Join Forces to Create a $21.4 Billion Sports Entertainment Behemoth

Smackdown! WWE and UFC Join Forces to Create a $21.4 Billion Sports Entertainment Behemoth

Apr 06, 2023

Queen Bey Ditches Adidas after Disappointing Sales - Week of March 30th

Queen Bey Ditches Adidas after Disappointing Sales - Week of March 30th

Mar 30, 2023

BIP Newsletter - Week of March 23rd

BIP Newsletter - Week of March 23rd

Mar 23, 2023

Introducing BIP's Newsletter -  Brand News

Introducing BIP's Newsletter - Brand News

Mar 22, 2023

Jul 21, 2025 / 3 min read /

Licensing & Charitable Collaborations

Licensing & Charitable Collaborations

There is a long history of licensed characters and celebrities getting involved in charitable causes - and for good reason. It makes sense for IP owners to get their brands and characters involved in charity campaigns as, alongside helping good causes, it can drive awareness and engagement for no financial

Jul 15, 2025 / 1 min read /

Negosh Announces New Sourcing Solution to Revolutionize Licensed Product Manufacturing

Negosh Announces New Sourcing Solution to Revolutionize Licensed Product Manufacturing

Negosh, the fastest-growing global marketplace for licensing brand IP, has announced a new integrated sourcing solution with Made AI that aims to eliminate the traditional barriers between licensing and manufacturing — making it easier than ever to bring high-quality licensed products to market.  Advancing Negosh’s mission to democratize the licensing

Jul 14, 2025 / 2 min read /

Licensing & Gambling - A Good Bet

Licensing & Gambling - A Good Bet

As Hasbro announces a raft of new casino partners for its IPs, including Monopoly, Yahtzee and Battleship, and a new Friends slot game launches online exclusively with BetMGM, we take a look at the role of brand licensing in the gambling industry. Gambling, particularly since it went online, has seen

Jul 07, 2025 / 4 min read /

Our Pick of the Summer 2025 Fashion Collaborations

Our Pick of the Summer 2025 Fashion Collaborations

For licensors, fashion collaborations are a fantastic lever to pull for many reasons - additional marketing for a new movie release, a way to celebrate a brand anniversary, a way to reenergise an older IP or drive awareness of a new one. This summer has seen a lot of notable

Jul 02, 2025 / 2 min read /

New & Improved Deal Making

New & Improved Deal Making

As part of Negosh's ongoing mission to help licensors and manufacturers discover new partnerships and streamline deals, we have made some improvements to the deal making process.  Below are five key changes we’ve made that we believe will make deal negotiation easier and quicker for all parties.  1. Removal

Jun 30, 2025 / 3 min read /

Comic Strip Characters That Escaped The Page

Comic Strip Characters That Escaped The Page

The newspapers that birthed them may have smaller circulations than they used to but comic strip characters remain as popular as ever. The recent global promotion between Starbucks and Peanuts being a good case in point. Simply drawn characters, with bags of personality, and that conjure up feelings of nostalgia

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