There is a long history of licensed characters and celebrities getting involved in charitable causes - and for good reason. It makes sense for IP owners to get their brands and characters involved in charity campaigns as, alongside helping good causes, it can drive awareness and engagement for no financial

Negosh, the fastest-growing global marketplace for licensing brand IP, has announced a new integrated sourcing solution with Made AI that aims to eliminate the traditional barriers between licensing and manufacturing — making it easier than ever to bring high-quality licensed products to market.  Advancing Negosh’s mission to democratize the licensing

As Hasbro announces a raft of new casino partners for its IPs, including Monopoly, Yahtzee and Battleship, and a new Friends slot game launches online exclusively with BetMGM, we take a look at the role of brand licensing in the gambling industry. Gambling, particularly since it went online, has seen

For licensors, fashion collaborations are a fantastic lever to pull for many reasons - additional marketing for a new movie release, a way to celebrate a brand anniversary, a way to reenergise an older IP or drive awareness of a new one. This summer has seen a lot of notable

As part of Negosh's ongoing mission to help licensors and manufacturers discover new partnerships and streamline deals, we have made some improvements to the deal making process.  Below are five key changes we’ve made that we believe will make deal negotiation easier and quicker for all parties.  1. Removal

The newspapers that birthed them may have smaller circulations than they used to but comic strip characters remain as popular as ever. The recent global promotion between Starbucks and Peanuts being a good case in point. Simply drawn characters, with bags of personality, and that conjure up feelings of nostalgia