Aug 06, 2025 2 min read

ATRBUTE and Negosh Announce Strategic Partnership to Bring Visual Artists to the Licensing Forefront

ATRBUTE and Negosh Announce Strategic Partnership to Bring Visual Artists to the Licensing Forefront

Negosh, the fastest-growing global marketplace connecting IP holders and global brands with manufacturers, has partnered with ATRBUTE, a leading creative agency representing today’s most compelling visual artists including Tristan Eaton, Shantell Martin, Jen Stark, Luke Pelletier, and Thumbs. Through this collaboration, ATRBUTE’s roster of illustrators, painters, and multidisciplinary artists will now be featured on the Negosh platform—offering licensees direct access to visual art as a brand-building tool.

In addition to its core roster, ATRBUTE has brokered high-profile collaborations with some of the most influential visual artists in the world, including Steven Harrington, James Jean, and Shepard Fairey. These relationships reflect the agency’s ability to connect top-tier talent with forward-thinking brands for culture-shaping partnerships across fashion, retail, and entertainment.

Negosh users can discover and license art from a curated group of working artists whose practices span fine art, streetwear, and cultural storytelling. This direct connection paves the way for unique collaborations across apparel, collectibles, home goods, publishing, and more. With demand for authentic visual storytelling at an all-time high, the partnership brings immediate value to manufacturers, retailers, and marketers seeking original, art-driven products.

ATRBUTE’s roster offers fully developed libraries of licensable work, making it easy to jumpstart product development. Artists are also available for campaign storytelling, content creation, and social media promotion—enabling partners to build visually-led, culturally resonant collections that cut through the noise.

“There are huge opportunities for designers in the licensing space,” said Ari Zebersky, CEO of Negosh. “Licensed art is used across a number of categories from homewares and health and beauty to stationery and paper to apparel and accessories. Manufacturers and retailers are also waking up to the fandoms around artists. So we’re delighted to be bringing some fantastic artists from ATRBUTE’s roster to Negosh.”

Whether you’re producing soft goods, hard goods, or something in between, the ATRBUTE x Negosh partnership unlocks a new path forward. The artists are ready. The work is proven. And the next wave of product storytelling is just one licensing deal away.

“We’ve always believed that artists are brands in their own right. Negosh gives us a platform to scale that belief—connecting creativity with commerce in a way that honors both.” Brian Lee McCloud, Head of Licensing.

About Negosh

Founded in 2022, Negosh is transforming the licensing industry through a secure, global marketplace that connects brand owners and reps with leading manufacturers, creators, and sellers. With over 500 brands and 400 licensees across 30+ product categories, Negosh is streamlining the way IP deals are made, scaled, and brought to life. Learn more at negosh.com 

About ATRBUTE:

ATRBUTE is a global talent agency comprising ATRBUTE, ATRBUTE Studios, and ATRBUTE Labs—each dedicated to championing original voices and supporting groundbreaking artistic endeavors. We represent a diverse roster of creatives, including photographers, artists, illustrators, animation studios, and directors, with a mission to connect their work with iconic brands such as PacSun, the NWSL, Skechers and more.