Like all fandoms there has always been a desire by music fans to show and share their support of their favourite artists and bands. Traditionally this took the form of t-shirts, mainly sold at concerts.  Today however ‘band merch’ is more of an art form that connects fans with their

With the likes of Barney the Dinosaur and Dora the Explorer making comebacks in the past 12 months its not unusual to see kids brands reboot themselves for the next generation - but whilst some do it successfully, others don't quite hit the mark. Managing IPs is not an easy

Sports licensing is big business - with just the sports apparel business generating over $200 billion in 2023 - and Statista is forecasting that this is likely to grow to reach $294 billion by 2030, up nearly 50% in 7 years.  Sports have always been a big part of the

Food & beverage licensing is everywhere, from QSRs, to supermarkets, gas stations and convenience stores. Anywhere they sell food, there will, more than likely, be licensed products. For the untrained eye it's not just those items with kids cartoon characters on, which are often the poster boys and controversy lightning rods

The past two years have seen plenty of articles asking the question - has the anime bubble burst? In this post lockdown age are people scaling back on their hobbies? Did anime already peak, at least in countries like the US, UK & France? Both in terms of content and its

The past 12 months have seen an array of movies and TV shows that were big business for the licensing industry. Returning franchises definitely dominated, with the likes of Inside Out 2, Deadpool & Wolverine, Moana 2, Godzilla x Kong: The New Empire and Kung Fu Panda 4 driving licensed product