As Hasbro announces a raft of new casino partners for its IPs, including Monopoly, Yahtzee and Battleship, and a new Friends slot game launches online exclusively with BetMGM, we take a look at the role of brand licensing in the gambling industry. Gambling, particularly since it went online, has seen

For licensors, fashion collaborations are a fantastic lever to pull for many reasons - additional marketing for a new movie release, a way to celebrate a brand anniversary, a way to reenergise an older IP or drive awareness of a new one. This summer has seen a lot of notable

As part of Negosh's ongoing mission to help licensors and manufacturers discover new partnerships and streamline deals, we have made some improvements to the deal making process.  Below are five key changes we’ve made that we believe will make deal negotiation easier and quicker for all parties.  1. Removal

The newspapers that birthed them may have smaller circulations than they used to but comic strip characters remain as popular as ever. The recent global promotion between Starbucks and Peanuts being a good case in point. Simply drawn characters, with bags of personality, and that conjure up feelings of nostalgia

In 2025 the idea of a traditional retail loyalty program might seem, to some, quite dated. With price checking so much easier to do, many retailer loyalty cards offering discounts immediately, and the proliferation of different retailers, shopping in one place in order to collect points to cash in for

Product placement has a varied history, whilst prominently used for decades on TV in some countries, it needs to be clearly labeled, or is just banned, in others. In movies, product placement is commonplace - particularly with some franchises such as James Bond. And many music artists’ videos are often