Mar 23, 2023 5 min read

BIP Newsletter - Week of March 23rd

BIP Newsletter - Week of March 23rd
Source: www.epicgames.com/home

Fortnite's New Creator Economy 2.0: Unlocking Exciting Opportunities

Credit: https://techcrunch.com/

Epic Games recently announced a new system for paying creators on Fortnite, the popular free-to-download battle royale game. The new system, called Creator Economy 2.0, allows anyone who designs "islands" in the game to receive 40% of Fortnite revenue. This includes money that Epic earns from the purchase of V-Bucks, real money spent on items like starter packs, quest packs, and cosmetics, and Fortnite Crew subscriptions.

Why it matters:

This new system is a game-changer for creators and professional game developers alike. The existing creator program offered relatively low incentives for amateur game designers, but now they have the opportunity to earn a substantial amount of money. Companies can also earn payouts in this program, which means professional game developers can publish their own content on Fortnite and get paid.

Fortnite's existing creator program offered a mere 5% of revenue to creators, but with the new system, payouts are determined by how popular an island is and how many users return to it. With the addition of the Unreal Engine editor, third-party maps are about to get a massive upgrade, making it an exciting time for creators and developers.

Why you should care:

This news is significant as it showcases how a popular franchise like Fortnite can create opportunities for creators and developers to earn a substantial income. This new program is a great example of how brands can leverage user-generated content to drive engagement and revenue. If you're a game developer or amateur game designer, this is an opportunity to get involved with one of the most popular games in the world and potentially earn a significant income. Fortnite's new creator program is a win-win for both Epic Games and its users, making it an exciting development in the world of gaming.

Kellogg's Frosted Flakes Meets Minecraft in Latest Breakfast

Credit: https://www.licenseglobal.com/

Source: https://tenor.com/view/minecraft-minecraft-online-survival-game-play-games-gif-17110310

Your morning just got a lot more dangerous, as if fighting for the last bowl of
cereal wasn't enough...


Kelloggs just teamed up with Minecraft for its newest breakfast cereal, Frosted
Flakes Minecraft. The limited edition cereal combines the classic taste of Frosted
Flakes with fun Minecraft-themed marshmallows, offering a new way for fans to
start their day.


What's new:
Frosted Flakes Minecraft features "creeper marshmallows" and "TNT-shaped
marshmallows" alongside the classic frosted corn flakes. But thats not all, the surprise is a special code that unlocks in-game items for Minecraft players (wink wink).

Why it matters:
Kellogg's partnership with Minecraft is a great example of how brands can
leverage popular franchises to create buzz and drive sales. By adding Minecraft-
themed marshmallows to a classic cereal, Kelloggs is tapping into the massive
Minecraft fanbase and offering them a new way to engage with the brand.

Why should you care:
If you're a fan of either Frosted Flakes or Minecraft, this crossover is a must-try. The limited edition cereal offers a fun new way for cereal lovers to start their day and reminds them that Minecraft is waiting for them afterward. The in-game items add an extra layer of excitement for Minecraft players.


Plus, who doesn't want to eat marshmallows shaped like TNT? Call it a mouth
explosion.

Paramount Launches Global E-Commerce Platform, Promises to Unite Brands

Credit: https://licensinginternational.org/

Source: https://licensinginternational.org/

Paramount just launched its first global e-commerce platform, which unites the
company's brands and allows fans to purchase merchandise and experiences all
in one place. Lets call it the Paramount Virtual mall.

The move is part of the company's broader strategy to expand it's reach and
connect with fans in new ways.

What's new:
The platform will be offering a range of merchandise and experiences from
Paramount's brands, including movies, TV shows, and franchises. No more
bootleg merch!

Fans will be able to purchase everything from apparel and collectibles to virtual
experiences and behind-the-scene tours.

Why it matters:
Paramount's global e-commerce platform is an important step in the company's efforts to expand its reach and connect with fans in new ways. By bringing its brands together in one place, the company is creating a more cohesive and unified experience for consumers while tapping into the growing trend of online shopping and virtual experiences. Fans can expect to find limited edition merchandise and behind-the-scenes tours, making it a great platform for those interested in virtual experiences and online shopping. This platform is also a prime example of how companies are adapting to changing consumer preferences and behaviors.

McDonald's Unveils "Spicy" Collab With CLOT

Credit: https://www.hungertv.com/

Source: www.mcdonalds.cz

McDonald's is back with another collaboration.

A new partnership with fashion brand CLOT has been announced, bringing forth a "spicy" collaboration that will see the two companies create a range of limited edition merchandise. Since their first collaboration with Travis Scott, it seems this strategy has been successful to say the least.

The move is part of McDonald's broader strategy to tap into the fashion world
and connect with new audiences.

What happened:
The collaboration will feature a range of merchandise inspired by McDonald's menu items and CLOT's signature style. Fans can expect everything from t-shirts and hoodies to hats and bags, all emblazoned with McDonald's iconic golden arches and other fast food-inspired designs.

Why it matters:
McDonald's collaboration with CLOT is an interesting example of how companies can cross over into different industries to reach new audiences. The fashion world is increasingly becoming a key target for brands looking to expand their reach, and collaborations like this can help them tap into that market in a fun and creative way.

Why should you care:
If you're a fan of fast food or fashion, this collaboration makes perfect sense. From the bright colors and bold designs to the tongue-in-cheek references to McDonald's menu items, there's something for everyone. Plus, who wouldn't want to rock a t-shirt with a giant burger on it?

Personally, I'm eagerly waiting for McDonald's to run that 5 for $5 offer, so I can get a burger and five hoodies! All jokes aside, this collaboration is significant for anyone interested in the intersection of fashion and fast food, and it's a great example of how companies can innovate and reach new audiences through creative partnerships.