Whether you’re a licensing veteran or looking to dip your toe in the water for the first time, deciding which brands to partner with can be tricky. Licensing allows you to create new audiences and windows for driving sales of your products. For example partnering with a theatrical movie

Often traditionally seen as ‘the goody bag department’ or a good way to make downstream revenue, are studios finally waking up to the fact that working with their licensed products team can deliver an important part of adult focused movie marketing campaigns? Long used for kids' films, with Disney leading

Collaborations between entertainment brands and fashion houses seem to be a mainstay of the licensing industry with a steady stream of them coming out on a regular basis. But are they becoming cookie cutter and almost background noise in an industry that is innovating in so many other new and

The coffee industry is currently undergoing significant changes due to licensed coffee brand suppliers narrowing down their IP assortments and raising wholesale prices in response to surging costs for whole-bean coffee. These shifts are reshaping the market and influencing licensing strategies across the industry. Overview of the Partnership Recent developments

The LEGO Group and Nintendo have just announced a groundbreaking partnership, unveiling a new LEGO set based on the iconic Legend of Zelda series. For all you kidult enthusiasts, this collaboration is geared up to merge the magical world of Hyrule with the creative play of LEGO, delighting fans of

WildBrain CPLG has announced an exciting expansion in the Carmen Sandiego product line, introducing a diverse array of new merchandise and experiences that are set to captivate fans of all ages.  This move highlights the brand's continued evolution and ability to remain relevant in today's market as it leverages updated