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Jun 12, 2024 / 3 min read /

Building Bridges in Licensing: LEGO's Legend of Zelda Set and Its Industry Impact

Building Bridges in Licensing: LEGO's Legend of Zelda Set and Its Industry Impact

The LEGO Group and Nintendo have just announced a groundbreaking partnership, unveiling a new LEGO set based on the iconic Legend of Zelda series. For all you kidult enthusiasts, this collaboration is geared up to merge the magical world of Hyrule with the creative play of LEGO, delighting fans of

Jun 12, 2024 / 3 min read /

Carmen Sandiego's New Ventures and The Impact on the Licensing World

Carmen Sandiego's New Ventures and The Impact on the Licensing World

WildBrain CPLG has announced an exciting expansion in the Carmen Sandiego product line, introducing a diverse array of new merchandise and experiences that are set to captivate fans of all ages.  This move highlights the brand's continued evolution and ability to remain relevant in today's market as it leverages updated

May 30, 2024 / 3 min read / analytical tools in licensing

Jazwares and Five Nights at Freddy's Forge a Groundbreaking Partnership

Jazwares and Five Nights at Freddy's Forge a Groundbreaking Partnership

Jazwares has been named the master licensee for "Five Nights at Freddy's" (FNaF).

May 29, 2024 / 2 min read / analytical tools in licensing

Pouring New Flavors into Licensing: Guinness's Strategic Collaboration with 3 Elizabeths

Pouring New Flavors into Licensing: Guinness's Strategic Collaboration with 3 Elizabeths

Guinness, the iconic beer brand, has announced an exciting partnership with 3 Elizabeths to create Guinness-flavored beef jerky, showcasing the creative potential of cross-industry partnerships.

May 28, 2024 / 3 min read / accessibility

Lessons from Moonbug's Success in Children's Entertainment

Lessons from Moonbug's Success in Children's Entertainment

Blippi, the beloved children's character managed by Moonbug, celebrates a milestone—ten years of entertaining and educating young audiences.

May 16, 2024 / 4 min read / brand collaborations

‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

McDonald’s teams up with two major toy & entertainment brands for a Global Happy Meal Promotion. The Op Games launches “One Piece” version of Monopoly. Games Global signs a deal with UFC, and The Premier League announces a tie up with Fanatics Collectibles.

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