The transformation of Seth Rogen's Houseplant from a niche cannabis brand into a diverse lifestyle brand encapsulates a forward-thinking approach to licensing and brand partnership extension that has historically remained unchartered territory. This change shows how today's brands use what makes them unique to break into new markets and change

In the electrifying arena of Super Bowl advertising, the junction of brand licensing and strategic partnerships stands as a testament to the evolving landscape of marketing excellence. The Super Bowl's commercials showcase how brands portray real-world storytelling, where iconic intellectual property (IP) and ingenious collaborations come to the forefront, setting

Epic Games, just two months after introducing Lego Fortnite, has announced a monumental partnership with Disney. This collaboration is set to create a vast new gaming and entertainment universe. What's New: Epic Games and Disney are teaming up to bring an innovative gaming and entertainment universe to life, featuring beloved

In today's fashion landscape, licensed apparel collections stand out, vividly illustrating the profound impact of global cultural trends. This fascinating interplay between culture and clothing not only enriches our wardrobes but also offers a unique lens through which we can view the shifting dynamics of society and brand licensing. Global

Kids' wear licensing is a colorful and fast-moving part of the children's apparel market. It's where popular characters from TV shows, movies, and books find their way onto everything from t-shirts to backpacks. This industry is always evolving, driven by what kids love and the big trends in media and