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Nov 17, 2025 / 2 min read /

Can Wicked Do it Again?

Can Wicked Do it Again?

Wicked For Good is just weeks away now, and the first film saw fantastic success, not only at the global box office, but also through dominating retailer shelves and promotions with pink and green products. The big question is can the sequel, coming just 2 months later, replicate this feat,

Nov 03, 2025 / 3 min read /

The Big Brand Anniversaries Coming Up in 2027

The Big Brand Anniversaries Coming Up in 2027

Brand anniversaries are a fantastic opportunity for brands to create ‘a moment’ to remind existing and lapsed fans about the IP, bring in potential new fans and licensing partners and secure new or additional shelf space at retail. If planned correctly they can deliver on all of these, usually anchored

Oct 27, 2025 / 3 min read /

Streamers Have Woken Up to the Power of IP To Attract Adult Viewers

Streamers Have Woken Up to the Power of IP To Attract Adult Viewers

With last week’s news that Netflix has signed a deal with Asmodee on Catan to create ‘a slate of scripted and unscripted projects inspired by the hit board game’, and Robert Kirkman’s Skybound Entertainment and Hasbro Entertainment are teaming up to produce Energon Universe, based on G.I.

Oct 20, 2025 / 2 min read /

All the News from IGN FanFest

All the News from IGN FanFest

IGN’s FanFest may be a new addition to the event schedule, but already it is proving able to land some great exclusives and below are the new updates for some great licensed IPs. TV A new clip from Netflix’s The Witcher gives fans a clearer look at Liam

Oct 13, 2025 / 3 min read /

Highlights from New York Comic-Con 2025

Highlights from New York Comic-Con 2025

This weekend saw the Javits Center in Manhattan once again be taken over by fans of all interests for New York Comic-Con. A fantastic opportunity for fans to meet, cosplay and celebrate their favourite fandoms whilst also getting to sit in on exclusive panels, see new footage and indulge in

Oct 06, 2025 / 3 min read /

Licensed IPs Dominate Top Toy Lists for the Holidays

Licensed IPs Dominate Top Toy Lists for the Holidays

If you can believe it, it is already that time again. The days are getting shorter, pumpkin spiced everything are dominating retailer shelves and thoughts are well and truly turning towards the Holidays. Looking at what the retailers think are going to be the most popular toys filling stockings this

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