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Dec 02, 2025 / 2 min read /

Your New Negosh Dashboard is Ready to Review

Your New Negosh Dashboard is Ready to Review

Along with the new homepage on Negosh.com, we’ve updated the Marketplace to make it easier to find and engage with licensing partners. Your dashboard now highlights recent deals, open licensing opportunities, and recommended brands for you to work with. Here is everything that is new: New for Licensees:

Dec 01, 2025 / 2 min read /

The Licensed IP Lighting Up Holiday Advertising This Year

The Licensed IP Lighting Up Holiday Advertising This Year

We’ve discussed in a previous post how impactful licensed IP can be when used in advertising, helping to create feelings of nostalgia or excitement. They have also proved particularly effective at key retail moment to help advertising stand out during those competitive times and this holiday season is no

Nov 24, 2025 / 2 min read /

Could there be Upsides to Consolidation in Licensing?

Could there be Upsides to Consolidation in Licensing?

Last week it was announced that CAA Brand Management has reached an agreement to acquire Beanstalk, and with Warner Bros. Discovery being circled by potential buyers like Netflix, Paramount and Comcast, we could well see fewer, and bigger, players in the licensing space. There is understandably concern what this might

Nov 20, 2025 / 1 min read /

The Jim Henson Company Joins Negosh

The Jim Henson Company Joins Negosh

The Jim Henson Company, the iconic leader in family entertainment and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced that four of their beloved IPs are now available on the platform. Product creators on the Negosh platform can now access and partner with

Nov 19, 2025 / 2 min read /

Chartis and Negosh Announce Strategic Partnership to Expand Access to Licensed IP for Game Developers and Creators

Chartis and Negosh Announce Strategic Partnership to Expand Access to Licensed IP for Game Developers and Creators

Chartis, the leading Creator network for branded experiences inside UGC Games, and Negosh, the fastest-growing global marketplace for licensing brand IP, today announced a new strategic partnership.  Together, the two companies will empower game creators with unprecedented access to top intellectual property (IP) to build, monetize, and grow inside user-generated

Nov 17, 2025 / 2 min read /

Can Wicked Do it Again?

Can Wicked Do it Again?

Wicked For Good is just weeks away now, and the first film saw fantastic success, not only at the global box office, but also through dominating retailer shelves and promotions with pink and green products. The big question is can the sequel, coming just 2 months later, replicate this feat,

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