Unveiling the Power of IP Licensing In today’s dynamic business arena, IP licensing emerges as a cornerstone for anyone focused on building a brand, forging successful brand partnerships, and venturing into new markets. For brand owners, mastering the nuances of IP licensing is key to unlocking growth and innovation.
LVMH, the epitome of luxury, has strategically acquired Barton Perreira, through Thélios, etching a bold stroke in the luxury eyewear narrative valued at $80 million, and asserting its ambition to sculpt the luxury eyewear landscape. What’s New: Barton Perreira, a beacon of cinematic allure and star-favored chic, now sails
In a strategic move, the NBA has partnered with Skims, the influential underwear brand founded by Kim Kardashian, designating it as the official underwear partner for the NBA, WNBA, and USA Basketball. This multiyear partnership marks a significant moment, intertwining the worlds of high-profile sports and fashion. What’s New:
Grammy-winning rap mogul, Lil Wayne, delves deeper into the sports realm by acquiring a stake in the Texas Ranchers Pickleball team, joining an impressive consortium of owners and intensifying the sport's momentum. This move epitomizes the dual-faced growth of pickleball, emphasizing both its inbound and outbound licensing potential. What's New:
Hip-Hop mogul and tech aficionado, Snoop Dogg, adds another feather to his tech cap. Having already ventured into cryptocurrency, NFTs, and the metaverse, the legendary artist now collaborates with Meta, launching an AI-driven chatbot alongside other high-profile celebrities. What's New: Having expressed curiosity about investing in artificial intelligence at the
Golf legend Tiger Woods and renowned pop star Justin Timberlake, in collaboration with 8AM Golf, are about to elevate the sports bar experience. Their joint endeavor, "T-Squared", located on East 42nd Street, Manhattan, is poised to open its doors on September 20, perfectly timed with the much-anticipated Ryder Cup Tournament.