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Apr 13, 2023 / 5 min read /

Video Games or Comics? Video Game Adaptations Leap to Box Office Success, Challenging Comic Book Supremacy

Video Games or Comics? Video Game Adaptations Leap to Box Office Success, Challenging Comic Book Supremacy

Video game adaptations are finally winning at the box office, debunking the long-standing Hollywood belief that they're doomed to fail. The recent success of films like Sonic the Hedgehog, Uncharted, and Super Mario Bros., as well as TV shows like The Witcher and The Last of Us, indicates that the

Apr 06, 2023 / 5 min read /

Smackdown! WWE and UFC Join Forces to Create a $21.4 Billion Sports Entertainment Behemoth

Smackdown! WWE and UFC Join Forces to Create a $21.4 Billion Sports Entertainment Behemoth

The world of sports entertainment is set to change forever as WWE and UFC announced on Monday that they will merge to create a new publicly traded company with a combined enterprise value of $21.4 billion. The deal will see the formation of a new entity that houses the

Mar 30, 2023 / 5 min read /

Queen Bey Ditches Adidas after Disappointing Sales - Week of March 30th

Queen Bey Ditches Adidas after Disappointing Sales - Week of March 30th

It looks like the partnership between Beyoncé and Adidas is coming to an end, folks! After years of underwhelming sales for the Ivy Park line of apparel, the two sides have decided to part ways. The break-up will take place after the release of Ivy Park collections that are already

Mar 23, 2023 / 5 min read /

BIP Newsletter - Week of March 23rd

BIP Newsletter - Week of March 23rd

Fortnite's New Creator Economy 2.0: Unlocking Exciting Opportunities Credit: https://techcrunch.com/ Epic Games recently announced a new system for paying creators on Fortnite, the popular free-to-download battle royale game. The new system, called Creator Economy 2.0, allows anyone who designs "islands" in the game to receive 40%

Mar 22, 2023 / 1 min read /

Introducing BIP's Newsletter - Brand News

Introducing BIP's Newsletter -  Brand News

We know that sometimes licensing can seem a bit dull and difficult to follow, but we believe that it doesn't have to be that way. We've created this newsletter to bring you the latest and greatest news and deals in the world of branding and licensing in a way that's

Mar 15, 2023 / 4 min read /

The Arrival of Brand News (Week of March 15)

The Arrival of Brand News (Week of March 15)

UCLA Gets a New Partner Credits: https://www.businesswire.com/ Hanes (your favorite underwear brand) has announced an exclusive multi-year collaboration with UCLA to create an apparel collection for students and Bruins fans. What happened: The collection will include a range of HanesBrands' iconic apparel, such as graphic tees, sweatshirts,

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