Marvel and DC had very limited presences at the show this year - with Fantastic 4 and the second season of Peacemaker being their main content showpieces, although their video games and comics did get more of a look in.
Peacemaker Season 2 | Official Teaser | Max
However that means that everyone else got to shine a little brighter. Here's a recap of some of the announcements that are big news for licensing.
Sticking with superheroes and Amazon's Emmy-winning series, The Boys, is set to conclude next year, and fans were fortunate enough to get a sneak peek of what's coming - but behind closed doors so we have nothing to share here sadly. But from reports the footage revealed the usual mix of blood, guts, and questionable liquids, along with some new and familiar faces sprinkled throughout.

Other behind closed doors footage included a teaser for Disney's Tron: Ares. It featured light bikes coing into the real world - ridden by Jared Leto and Jodie Turner-Smith. Tron: Ares marks the third film in the franchise, following 1982's original Tron, and its 2010 sequel Tron: Legacy and releases on October 10.

Adult Swim's Rick & Morty is getting a spin-off show, focused on President Andre Curtis, played by legendary voice actor Keith David. "President Curtis follows the Commander-in-Chief and his eccentric staff as they tackle the kind of crises that Rick Sanchez could never be bothered with - from interdimensional diplomacy to paranormal investigations and unexplained phenomena."

The first full episode of Alien: Earth, which premieres next month, was shown. And it won’t just feature the xenomorph we all know, there’ be a lab full of deadly, abnormal creatures turning humans into goo in all manner of nasty ways.
“The one feeling you can't get back from watching the original Alien is the discovery of the life cycle of this creature, how it starts as an egg and it ends up as a 10 foot tall Xenomorph, and every step along the way is worse than the one before. And so the only way to create that feeling was to introduce new [creatures], and you don't know how they breed or what they eat. And so you can get back to that feeling of genetic revulsion that we all felt watching Alien for the first time.” - show runner Noah Hawley.
Star Trek: Starfleet Academy | First Look Teaser | Paramount+
Also unveiled was the first look at Star Trek: Starfleet Academy. Set in the 32nd Century around the events of the Burn it has a slight Hogwarts flavor, with the "best and brightest" cadets being trained for the first time in 120 years to help rebuild the galaxy. Premiering in early 2026 Holly Hunter leads the way as the chancellor of Starfleet and is ably backed up by the likes of Discovery alumni Tig Notaro and Robert Picardo. Mary Wiseman also pops in to make an appearance as Tilly.
In news that will excite horror fans, 16 years after the critically panned reboot, iconic horror franchise Friday the 13th was announced to be returning to the big screen with a new instalment, along with a sequel to the hit video game. And with Peacock already developing Camp Crystal Lake it looks to be a bit of a Jason Voorhees renaissance.
Crunchyroll announced their Anime Nights, a seasonal event that takes place from October across 225 theaters in the US to give fans a communal experience and to watch anime on the big screen.
Crunchyroll is already making inroads into theaters with this year's Demon Slayer: Infinity Castle, but this monthly event which encompasses "fan-favorite films, curated television episodes, anniversaries, classic titles, and exclusive previews of upcoming streaming series from Crunchyroll and Sony Pictures Entertainment's vast anime libraries" is a real statement in Crunchroll becoming the true standard bearers for anime outside of Asia.

Nickelodeon announced a new Avatar show - Avatar: Seven Havens, which is set in the world of Avatar: The Last Airbender. The show is created (and co-executive produced) by Avatar co-creators Michael DiMartino and Bryan Konietzko. The show has already been picked up for 26 episodes. Like The Legend of Korra, those will be split into two 13-episode seasons.
Star Trek: Strange New Worlds S4 Comic-Con Surprise
Finally, and back to Star Trek and a great bit of fan service with a surprise trailer for season 4. In keeping with the “Strange New Worlds” approach of treating each episode as its own unique genre, including horror, screwball comedy, costume fantasy and even a musical episode and a crossover episode with the animated series “Star Trek: Lower Decks it looks like the crew has been muppet-ified.