UCLA Gets a New Partner
Credits: https://www.businesswire.com/
Hanes (your favorite underwear brand) has announced an exclusive multi-year collaboration with UCLA to create an apparel collection for students and Bruins fans.
What happened: The collection will include a range of HanesBrands' iconic apparel, such as graphic tees, sweatshirts, and loungewear, featuring designs with UCLA's colors, logos, and symbols. The partnership is set to launch in fall 2023, just in time for the start of the college football and basketball seasons.So you can expect to see some new drip coming!
Why it matters: The collab is part of the new HanesBrands' strategy to expand its collegiate business and connect with the loyal fan bases of universities across the country, and by partnering with UCLA, the company gains access to one of the largest and most diverse alumni networks in the country, as well as a passionate fan base that spans generations.
Why should you care:
If you're a UCLA fan or alumni, this collaboration gives you an opportunity to showcase your school spirit with comfortable and stylish apparel. For Hanes, this partnership represents a significant opportunity to increase its reach and connect with new customers who are passionate about college sports.
PSA: They saved millions on the marketing budget doing this.
It also highlights the growing trend of companies partnering with universities to create exclusive collections, providing fans with a unique way to show their support for their favorite teams. Overall, this collaboration represents a win-win for both HanesBrands and UCLA, as they aim to create a collection that truly represents the spirit of Bruins pride.
Snoop Dogg is Getting Higher
Credits: https://www.thelicensingletter.com/
Snoop Dogg signed a deal with Canadian cannabis company Tweed to create an internationally licensed cannabis brand called "Leafs by Snoop."
What happened:
The new brand will offer premium cannabis products, including:
- Hand-rolled joints
- Edibles
- THC-infused drinks
- The products will be available for purchase in Canada and eventually in other countries where cannabis is legal. (hold your breathe)
Why it matters: This partnership between Snoop Dogg and Tweed highlights the growing trend of celebrities entering the legal cannabis market. We smart people call this Creator commerce, where you give your best products a face to make them better.
With the legalization of cannabis spreading across the world, the cannabis industry is expected to be worth billions of dollars in the coming years and ofcourse celebrities are keen to capitalize on the opportunity.
Why should you care: If you are interested in cannabis and the legal cannabis market, this collaboration provides a glimpse into how celebrities are getting involved in the industry.
- For Snoop Dogg fans, this partnership offers an opportunity to try cannabis products endorsed by the legendary rapper.
- For Tweed, this partnership represents a significant opportunity to expand its customer base and increase its reach in the legal cannabis market.
Overall, the partnership highlights the growing trend of celebrity involvement in the legal cannabis industry and is expected to generate significant revenue for both parties.
Charles & Keith Goes Virtual to Save on Fabric Costs
Credits: https://www.thelicensingletter.com/
Summary:
Charles & Keith has created a virtual fashion house in The Sandbox, a decentralized world that allows users to create, build, and monetize their own gaming experiences.
In a move to cut down on fabric costs (kinda joking) , the brand will now offer virtual clothing items that users can mix and match to create their own unique outfits and possibly even profit off them.
What happened:
The virtual fashion house will allow users to access virtual clothing items inspired by the brand's real-world collections. So now you have clothes to wear IRL and online!
Why it matters:
The move by Charles & Keith highlights the brand's innovative approach to fashion and technology. By offering virtual clothing items before the market gains mass adoption, call it forward looking.
Why should you care:
If you're a fashion lover who's looking to put product out and also concerned about the environment, the virtual fashion house offers a unique way to interact with the brand and explore its collections without contributing to the fast fashion industry's environmental impact.
For companies, the move into the metaverse highlights the growing importance of virtual worlds as a new platform for engaging with consumers, and shows that even high-end fashion can be a little bit silly sometimes.
Plus, who doesn't love the idea of a virtual wardrobe that never runs out of closet space?
Hard Rock Goes John Wick Crazy With Exclusive Experiences
Credits: https://www.licenseglobal.com/
Hard Rock brought in the back up and joined forces with John Wick Chapter 4 to create a range of exclusive experiences. Fans of the franchise can expect John Wick-themed menu items, events, and merchandise, including a custom jacket worn by Keanu Reeves in the upcoming film.
Might even see some real life brawls.
Why it matters: The collaboration highlights the growing trend of brands coming together to create unique and exciting experiences for consumers. Plus, who doesn't want to feel like they're part of the John Wick universe while enjoying a delicious burger?
Why should you care:
If you're a fan of John Wick or Hard Rock, this collaboration offers a chance to experience both in a whole new way. From the special menu items to the limited edition merchandise, there's something for everyone. So why not indulge in a little bit of John Wick madness at your local Hard Rock?