The Smiley Company, the original collaborator brand and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced that theSmileySmiley family of brands is now available on the platform brand family has joined the platform.
Product creators on the Negosh platform can now access and partner with The Smiley Company brands, including Smiley®, Smiley World®, Mini Smiley, S.W.Smiley®and Newmoji®.
Smiley’s defiantly optimistic energy has inspired generations for over 50 years. Since its inception, over 50 years ago by Franklin Loufrani, to today under the direction of his son Nicolas Loufrani, The Smiley Company has been spreading joy and optimism. One of the most universally recognizable trademarks in the world, it represented freedom in the 1970s, defined culture in the 80s and 90s and, in the 2000s and has become a vanguard of the digital revolution with the creation of the emoticons.
Today it continues to influence culture as one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homewares, food & beverage. This is done through a unique approach to licensing, working through an internal design studio that enables each project to be unique, and promoted through global marketing campaigns to support brand exposure and sales. High-profile partnerships include McDonalds, Nestlé, H&M, Samsung, adidas, Inditex, Mondelez, and more.
With over 400 licensees on the Negosh marketplace The Smiley Company is now able to connect with product manufacturers around the world to help further grow its category offerings in even more markets.
This exciting partnership will no doubt contribute to The Smiley Company continuing to lead the way for the next 50 years creating products that bring a smile and make the world a better place.
“Working with Negosh is a way for us to access hundreds of new licensees in new markets in a way that hasn’t been done before. We’re excited to get to work, support them, and showcase our amazing brands on the platform.” Nicolas Loufrani, CEO, The Smiley Company.
Ari Zebersky, Founder and CEO of Negosh added “We are incredibly excited to have The Smiley Company’s family of brands join the marketplace. Through more than 50 years of cultural movements The Smiley Company has remained not only relevant but at the forefront of fashion, lifestyle products, and culture and we are proud that Negosh will be part of their ongoing story.”
About The Smiley®Company
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings including Smiley, SmileyWorld, S.W.Smiley, Mini Smiley and more.
Smiley is one of the world's top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market Studios, who produce the Market Smiley Basketball - a cultural icon.
For more information, please visit SMILEY.COM, alternatively please contact
Chris Brinkworth
Global Press & Trade Marketing Manager, The Smiley Company
About Negosh
Founded in 2022, Negosh is evolving the licensing industry with a secure, global platform that connects brand owners and representatives with leading product creators, manufacturers, and sellers. With over 500 brands and 400 licensees across 30+ product categories, Negosh simplifies partnerships, streamlines deal-making, and opens doors to new markets. We're not just about transactions—we're redefining collaborations in licensing. Discover how we're shaping the future of licensing at https://negosh.com