About Liquid Death:
Liquid Death is not your typical water brand. Founded by marketing professional Mike Cessario, Liquid Death aims to make drinking water fun and cool. With its cheeky tagline "Murder Your Thirst" and edgy branding, Liquid Death has become a viral sensation and a dominant force in the bottled water market. From humble beginnings as a niche brand targeting punk-rock musicians, Liquid Death has quickly grown to become a cultural phenomenon with a valuation of $700M to date.
Summary:
Blink-182's Travis Barker has partnered with nonalcoholic beverage company Liquid Death Mountain Water to create a Liquid Death Enema of The State Collectible Enema Kit. The limited-edition package includes a signed can of Liquid Death water and an enema bulb, and pays homage to the band's "Enema of the State" album. Despite its irreverent and tongue-in-cheek nature, the enema kit has sold out within days of its launch.
Why it matters:
While bottled water has long been considered a fairly uninspiring and boring beverage, Liquid Death has managed to turn water into a cool and edgy product. Its viral social media posts and Super Bowl commercial have helped it gain a massive following, particularly among punk-rock musicians and their fans who are looking for a healthy alternative to alcohol and sugary energy drinks.
Why you should care:
Liquid Death's success shows that even the most mundane products can be transformed into something incredibly unique with the right marketing and branding. As a result, it's important for businesses to think outside the box and come up with creative ways to differentiate themselves from the competition. In addition, Liquid Death's commitment to reducing plastic pollution serves as a reminder of the importance of sustainability in today's business landscape.
Source: USA Today, CNBC
Twitch Shakeup: Popular Gamers Ditching Platform for More Lucrative Deals
Source: GameRant
It's no secret that Twitch has been the go-to platform for gamers looking to make a name for themselves, but that's all starting to change. Top streamers, including Adin Ross (3.6M YouTube subscribers) and iShowSpeed (16.5M YouTube subscribers), are leaving Twitch for new platforms that offer better revenue splits and more freedom when it comes to content. Even Kai Cenat (2.33M YouTube subscribers) has considered making the switch after a recent ban.
What's new:
Platforms like Kick are offering a 95/5 percent revenue split, compared to Twitch's 50/50 split, which has enticed popular gamers to sign seven-figure contracts with the company. Furthermore, Twitch's strict and intense guidelines causes major streamers, such as Kai, to get banned on a whim. For that reason, Adin Ross, while trying to convince Kai to switch to Kick, pointed out that Twitch had made $20 million off of Kai, while Kai himself had only received $2 million.
Why it matters:
Twitch has long dominated the streaming industry, but the rise of new platforms is signaling a shift in the balance of power. Creators are looking for more control over their content and revenue, and platforms that offer better deals and more freedom are becoming increasingly attractive. As a result, Twitch could be at risk of losing its top creators and significant revenue streams.
Why you should care:
With popular gamers making the move to new platforms, this could mean a major shakeup in brand sponsorships and partnerships. Knowing which platforms are attracting top talent can help you stay ahead of the curve and ensure that your brand is aligning with the right creators. Additionally, as a casual viewer, this shift could lead to new and exciting content on different platforms. Keep an eye out for new developments and changes in the industry.
Global Citizen X Reebok: Helping the World One Shoe at a Time
Source: www.WWD.com
Authentic Brands Group has teamed up with the world's largest international advocacy organization, Global Citizen, to create an initiative that uses co-branded products, marketing activations, and donation round-up programs to encourage consumers to use their purchasing power for positive global impact. The initiative, called Take Action, aims to end extreme poverty around the world and marks a shift towards more sustainable and ethical consumption. The first brands to join the initiative are Reebok, Aéropostale, Nautica, and Lucky Brand.
What's new:
Authentic Brands Group's 'Take Action' initiative is an exciting and fresh approach to sustainability, encouraging consumers to think beyond themselves and to make a positive impact on the world. The co-branded products will feature a "Take Action" mark, so customers can be sure they're supporting a good cause when they make a purchase. A portion of the purchase price of the co-branded merchandise will go directly to Global Citizen, further contributing to their mission to end extreme poverty around the world.
Why it matters:
The Take Action initiative is a significant step forward in promoting sustainable and ethical consumption practices. By partnering with Global Citizen, Authentic Brands Group is helping to raise awareness of the need for change and providing consumers with a tangible way to make a difference. As consumers become more conscious of the impact of their purchasing decisions, brands that prioritize sustainability and social responsibility will be at an advantage.
Why you should care:
Consumers are becoming more conscious of their purchasing decisions and are actively seeking sustainable options. Collaborating with organizations like Global Citizen can not only benefit the environment but also attract eco-conscious customers. By incorporating sustainable practices in your business model, you can demonstrate your commitment to making a positive impact and meet the growing demand for eco-friendly products.
Chill Out with Pharell's Ice Cream and Doodles Collaboration
Source: Variety
Pharrell Williams’ Icecream brand has partnered with Doodles, a NFT collection, for an exclusive capsule collection that will be launched at the Something in the Water music festival. The collection will debut at a pop-up during the festival, which runs from April 28-30 in Pharrell’s hometown of Virginia Beach, Virginia. The line will include a skateboard, hat, shorts, hoodies, T-shirts, and a beach towel designed by Doodles artist Burnt Toast. A portion of the proceeds will benefit Pharrell’s education non-profit, Yellow. It is important to note that Pharell is the Doodles Chief Brand Officer.
What's new:
The collaboration marks an important first step in the companies' apparel and lifestyle journey. The capsule collection reimagines Icecream graphics and characters within the Doodles universe, creating a unique and exclusive line for festival-goers and fans of both brands.
Why it matters:
Icecream has been a prominent force in the streetwear and fashion industry, and this collaboration with Doodles shows the brand's commitment to staying ahead of the curve and expanding into new markets.
Why you should care:
The collection offers unique designs and creativity, highlighting the potential for collaboration in the apparel and lifestyle markets. Additionally, this collection provides a meaningful way for consumers to support a good cause while also enjoying exclusive fashion products.