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World Surf League

The World Surf League (WSL) isn’t just a sports property — it is the global authority on surfing and the definitive platform for surf culture worldwide. As the governing body for professional surfing, the WSL showcases the world’s best athletes across elite international events staged in some of the most iconic ocean destinations on the planet. With competitions spanning multiple continents — including a Championship Tour featuring events in nine countries — the WSL brings together a truly global fan base connected by a shared passion for performance, adventure, and lifestyle. The league’s reach extends far beyond the shoreline. Its 2019 Championship Tour alone generated more than 103 million digital video views, and approximately 93% of WSL fans engage with content on social platforms, underscoring the property’s highly digital, always-on audience. Record-setting moments like the WSL Finals have delivered millions of livestream viewers in a single day and continue to grow year-over-year, reflecting expanding global demand for premium surf content. Surfing’s culture-first ethos translates into powerful storytelling opportunities for partners. Events regularly attract global audiences from core surf markets like the U.S., Brazil, and Mexico, and millions more engage through broadcast and streaming partnerships worldwide. Partnering with the World Surf League unlocks access to an aspirational lifestyle brand rooted in performance, sustainability, travel, and authenticity. It offers licensees and collaborators the ability to align with a property that blends elite sport with culture, community, and environmental purpose — reaching consumers who value experience as much as product. In global sport and lifestyle marketing, the WSL doesn’t simply reflect surf culture. It is where surf culture lives, evolves, and sets the pace for what comes next.

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Hollywood

As a globally recognized symbol of creativity, glamour, and cultural influence, Hollywood is synonymous with entertainment and aspiration. It is not just a place — it is a brand with unparalleled equity. The licensing and brand extension program is designed to preserve, celebrate, and expand Hollywood’s legacy as the world’s leading symbol of entertainment, culture, and creative excellence, while evolving it beyond a physical destination into a living brand — timeless, aspirational, and ever-evolving. The Hollywood Sign, the brand’s most iconic asset, is far more than nine letters on a hillside. It is a beacon that has drawn dreamers to Los Angeles for over a century. What began as a real estate advertisement has transformed into a powerful global symbol of creativity, possibility, and reinvention. Each year, millions make the pilgrimage to experience this landmark, fueling tourism, supporting local businesses, and driving economic impact across the region. Like the Eiffel Tower in Paris or the Statue of Liberty in New York, the Hollywood Sign has transcended its original purpose to become the defining symbol of its city — and of an industry that shapes global culture and inspires generations. Additionally, the Hollywood Walk of Fame is a globally iconic celebration of entertainment excellence, honoring thousands of cultural legends across film, music, and media. As a living, ever-growing landmark along Hollywood Boulevard, it brings Hollywood’s legacy to life — connecting generations of fans to the stars who shape global culture.