Newmoji

Lifestyle

It all started for us back in 1997 - when Nicolas Loufrani had an idea to digitalise his Original Smiley design into a variety of emotions. His family were the people behind creating the Smiley brand. Nicolas found a way to put the first Smiley on a cellphone in 1996, thanks to a partnership Alcatel. He then became (slightly) obsessed by the work of computer scientist Scott Fahlman, who had created ascii emoticons. Fahlman’s emoticons were a great idea, but no one could really work out what they meant, apart from a few.. So Nicolas tried making sense of them, painstakingly translating these into a dictionary of 471 Smiley icons by 1999. Everyone thought he was still mad or bored, but he knew that emoticons would become a great way of communicating for the future that they could open up doors in helping young people develop their emotional intelligence. And guess what it did? He found it started to help people all around the world to communicate with each other. Thanks to Apple and Unicode, these dreams became reality in 2007, when Apple launched their first iPhone. And thanks to this, emoticons would go on to revolutionize the way we communicate with billions of them sent daily on messaging devices.

Galería

Público objetivo

Género

Masculino

Femenino

Grupo de edad

Niños (3-12)

Adolescente (13-19)

Joven adulto (20-25)

Categorías de producto

Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other

Canales de distribución

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • Off-price Retailers • DTC • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other

Éxitos notables

🏆 TOP 60 GLOBAL LICENSOR \\\\\\\* 🏆 50+ YEARS OF HERITAGE \\\\\\\* 👍 605 Million+ Reach across Social Channels \\\\\\ 📈 40 MILLION UNITS SOLD $2024$ Use this space to show brand insights, click and edit both texts.

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Inspired by the iconic brand SmileyWorld, Mini Smiley is a rich world powered by happiness and teamwork. Featuring a new iconography and distinct look featuring characters with bodies and larger heads as well as animals and other icons such as the moon, sun and stars. The Mini Smiley brand features three individual styles perfect for a wide range pf products; 3D Style, 2D Style and a Line Art Style. Mini Smiley presents an exciting opportunity to target babies & pre-schoolers across all product categories!

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SmileyWorld

1997: THE BIRTH OF THE FIRST IP COMING FROM A DIGITAL PHENOMENA The market leader and the first lifestyle brand dedicated to emotional expression, SmileyWorld® is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. Smileys helped revolutionise technology and language, instigating a digital trend that now sees billions of graphics sent every day to convey emotions in text. SmileyWorld® continues to create engaging products and creating positive conversations for market-leading partners that provide a unique platform for self-expression.

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DESTACADO

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For over 50 years, Smiley has shaped the way we share happiness and express ourselves through iconic products found worldwide. Smiley is an evergreen lifestyle brand that has through the years become the figurehead for a generation of new optimists, influencing musical generations, social movements, popular culture and the pursuit of positivity through creativity. Over five decades later, Smiley has become more than just an icon, a brand and a lifestyle; it is now a spirit and a philosophy, reminding people just how powerful a smile can be.

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Developed from the infamous Smileys - S.W.Smiley is a hyper-expressive brand that breaks free from conventional norms, inspired by underground subcultures of the global streetwear scene. With hundreds of unique Smileys, it provides a gritty, defiant approach towards embracing the power of self-expression without compromise for young adults. Brand Values; Innovative, Dynamic, Micro-Trend Led

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