Fruit of the Loom: A Legacy of Trust, A Future of Opportunity

For over 170 years, Fruit of the Loom has been a symbol of quality, comfort, and everyday value. As one of the most recognized and respected names in apparel, the brand has built a legacy rooted in American heritage and global appeal. 
Today, Fruit of the Loom is more than just a label—it’s a lifestyle brand trusted by millions across generations.

Why License Fruit of the Loom?
Unmatched Brand Recognition: With near-universal awareness and a reputation for reliability, Fruit of the Loom offers instant credibility in any market.
Global Reach: Our products are sold in over 80 countries, supported by a vertically integrated supply chain that ensures consistency, scalability, and speed to market.

Diverse Product Portfolio: From innerwear and activewear to casualwear and kids’ apparel, the brand spans multiple categories with room for innovation and expansion.
Values-Driven Culture: We lead with integrity, respect, and a passion for exceeding expectations—values that extend to every licensing partnership we form.

The Opportunity
Now available for licensing opportunities on Negosh, Fruit of the Loom means aligning with a brand that consumers already know and trust. Whether you're looking to expand into new categories, enter emerging markets, or co-create innovative collabs, we offer the brand equity, operational support, and collaborative spirit to help you succeed.

We invite you to reach out to explore how we can leverage our brand with your ideas in innovative ways!

Fruit of the Loom 

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across nearly 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and resources from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including Calm Sleep and evidence-based solutions like Calm Health, which is offered through employers, health plans and providers and designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 26 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Stores focused on specific product verticals or hobbies.

Calm.com

605 Million+ Reach across All Social Channels

For over 50 years, Smiley has shaped the way we share happiness and express ourselves through iconic products found worldwide.

Smiley is an evergreen lifestyle brand that has through the years become the figurehead for a generation of new optimists, influencing musical generations, social movements, popular culture and the pursuit of positivity through creativity.

Over five decades later, Smiley has become more than just an icon, a brand and a lifestyle; it is now a spirit and a philosophy, reminding people just how powerful a smile can be.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Smiley 

More than just a magazine issue, Sports Illustrated Swimsuit is a cultural phenomenon that has redefined beauty, empowerment, and style for over six decades. As an extension of the iconic Sports Illustrated brand, SI Swimsuit stands at the intersection of fashion, body positivity, and pop culture—championing confidence, diversity, and bold self-expression.

What began in 1964 as a special annual feature has evolved into a globally recognized lifestyle brand with a passionate and growing audience. From its groundbreaking covers to its celebration of women of all shapes, sizes, and backgrounds, Sports Illustrated Swimsuit continues to push boundaries and set new standards in both fashion and media.

With strong name recognition and aspirational appeal, the SI Swimsuit brand is a powerful platform for licensing across categories such as swimwear, activewear, beauty, accessories, resortwear, fitness, and wellness. Whether it's a bold new line of inclusive swim styles or a skincare collection that promotes confidence and glow, SI Swimsuit brings with it decades of credibility, editorial prestige, and modern relevance.

Licensees have the unique opportunity to align with a brand that is both iconic and forward-thinking—celebrating individuality, strength, and style in every form.

Sports Illustrated Swim

605 Million+ Reach across all Social Channels

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Developed from the infamous Smileys - S.W.Smiley is a hyper-expressive brand that breaks free from conventional norms, inspired by underground subcultures of the global streetwear scene. 

With hundreds of unique Smileys, it provides a gritty, defiant approach towards embracing the power of self-expression without compromise for young adults.

Brand Values; Innovative, Dynamic, Micro-Trend Led



Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

S.W. Smiley 

Paul Frank is a vibrant and playful lifestyle brand that originated in 1995 in Huntington Beach, California. It was founded by artist and designer Paul Frank Sunich, who began by sewing colorful vinyl wallets as gifts for friends using a sewing machine he received for Christmas. These quirky, handmade items quickly gained popularity, leading to the formation of Paul Frank Industries. The brand is best known for its iconic character Julius the Monkey, a wide-smiling cartoon primate that became a pop culture symbol in the early 2000s. Paul Frank’s aesthetic is rooted in mid-century modern design, characterized by bold colors, whimsical characters, and a sense of nostalgic fun. The brand promotes values like playfulness, self-expression, and inclusivity, aiming to bring joy and creativity to everyday life.

Over the years, Paul Frank expanded into a global lifestyle label, offering a wide range of products including apparel, accessories, eyewear, and home goods. Despite internal disputes that led to Paul Frank’s departure from the company in 2005, he later returned in a creative leadership role when the brand was acquired by Saban Brands in 2010. As of 2020, Paul Frank is owned by Futurity Brands AG, continuing to evolve while staying true to its cheerful and imaginative roots.

Stores focused on broad reach and/or price sensitivity.

Paul Frank 

Built on the legendary career and adventurous spirit of World Golf Hall of Famer Greg “The Shark” Norman, the Greg Norman brand blends tour-tested performance with an easy, resort-inspired lifestyle aesthetic. Consumers know the iconic Shark logo and trust the brand for quality, functional details, and modern fits that work on the course, at the clubhouse, and well beyond the fairway.

From moisture-wicking, stretch performance apparel to sun-protective layering and relaxed coastal pieces, Greg Norman connects with golfers, active professionals, and aspirational weekend players alike. The brand enjoys broad awareness in pro shops, golf specialty, and e-commerce, creating strong pull-through for licensed extensions.

We’re actively exploring new category partnerships that align with our performance + lifestyle positioning and uphold premium quality standards. Bring us your ideas—whether technical activewear, resort accessories, on-the-go travel gear, tournament programs, or other lifestyle products that capture the Shark’s “attack life” mindset.

Greg Norman 

Mensa is the world’s largest and oldest high-IQ society, founded in 1946 in England by Roland Berrill and Dr. Lancelot Ware. It is a non-profit, non-political, and non-religious organization open to individuals who score in the top 2% on approved intelligence tests. 

Mensa’s mission is to identify and foster human intelligence for the benefit of humanity, encourage research into intelligence, and provide a stimulating intellectual and social environment for its members. With over 150,000 members across more than 90 countries, Mensa includes people of all ages and backgrounds. Members connect through special interest groups (SIGs), local gatherings, publications, and events. The Mensa Foundation also supports scholarships, gifted youth programs, and scientific research.

MENSA 

605 Million+ Reach across Social Channels 

It all started for us back in 1997 - when Nicolas Loufrani had an idea to digitalise his Original Smiley design into a variety of emotions. His family were the people behind creating the Smiley brand.

Nicolas found a way to put the first Smiley on a cellphone in 1996, thanks to a partnership with Alcatel.

He then became (slightly) obsessed by the work of computer scientist Scott Fahlman, who had created ascii emoticons. Fahlman’s emoticons were a great idea, but no one could really work out what they meant, apart from a few... So Nicolas tried making sense of them, painstakingly translating these into a dictionary of 471 Smiley icons by 1999.
Everyone thought he was still mad or bored, but he knew that emoticons would become a great way of communicating for the future that they could open up doors in helping young people develop their emotional intelligence.

And guess what it did? He found it started to help people all around the world to communicate with each other.

Thanks to Apple and Unicode, these dreams became reality in 2007, when Apple launched their first iPhone. And thanks to this, emoticons would go on to revolutionize the way we communicate with billions of them sent daily on messaging devices.

Newmoji

Multiple books published, recognized by the American Librarians Association.

It's Happy Bunny has had more than 100 licenses worldwide since its launch in 2000.

They have created thousands of SKUs of product including stickers, decals, sleepwear, calendars, pre-paid debit cards, swimwear, hosiery, handbags, wallets, stationery, posters, footwear, skateboards, puzzles, t-shirts, lip balm, jewelry, greeting cards and more.

The brand has successfully transitioned into programs for toddlers, maternity, holidays, and even as a spokesperson for the McGrath Foundation, the leading breast cancer awareness organization in Australia. The It's Happy Bunny books from Scholastic have been chosen three times by the American Librarians Associations as their top picks for teen readers.

It's Happy Bunny is also a five - time LIMA International Licensing Excellence Award winner. Inquire now to pursue this exciting opportunity and collaborate with us!

It's Happy Bunny

Curtis apes + red merch hats for maximum brand recognition.

Bored Ape Yacht Club (BAYC) is the world's most recognizable NFT collection and Curtis is the face of BAYC.
 
Cream Curtis® & Friends is the ultimate IP portfolio for BAYC & MAYC characters. Its properties were meticulously assembled to include "Curtis Apes" and red merch hats for maximum brand recognition.

BRAND DETAILS
www.creamcurtis.com/brand

CHARACTERS
Cream Curtis (BAYC #3989) isn't just any bored ape - he's a "Curtis Ape". Curtis is the creator and mascot of the entire Bored Ape Yacht Club. If you want the apex of brand recognition and a family-friendly ape, Cream's the captain for the job. Cream is joined by his mutated copy, Meta Curtis (MAYC #4382), from Mutant Ape Yacht Club, who's bursting with special powers from an M2 mutant serum, as well as Poly Ape (BAYC #866), who showcases his dazzling dental display to magnetically draw kids, and his signature red BAYC hat. Finally, Ice Ape (MAYC #28631) is one of the most stunning mutants in the collection, with a shimmering gold grill that contrasts brilliantly with his icy exterior, and a red MAYC hat to complete the IP portfolio.

WHAT IS BORED APE YACHT CLUB?
BAYC is the most well known NFT collection in the world and has changed the culture of the internet forever. Yuga Labs LLC, the creator, has granted an unlimited worldwide license for personal and commercial use to corresponding ape owners, which means every ape owner can sell its NFT's likeness or make derivatives of it, or give others permission to use it. A license is not provided for Yuga's trademarks, however, if your ape contains any of their trademarks, you are allowed to use them if the use corresponds to your ape. 

MBA LICENSE
Cream Curtis & Friends is officially licensed by Made By Apes, License #00313. The Made by Apes license is a certification that the product/service provider owns a legitimate BAYC or MAYC NFT. See footer language at www.creamcurtis.com for more details.



Cream Curtis & Friends

Hank & Sylvie were first realized in 2010 as a pair of large-scale pencil drawings on paper, each 38" x 50". Conceived as complementary figures, they reference the whimsical forms of mid-century decorative ceramics, such as the cookie jars and salt & pepper shakers that were popular in the 1950s.

With the introduction of color, their potential expanded dramatically. Soft friendly faces  and vibrant palettes bring them to life, allowing for dynamic interplay with patterned backgrounds, whether stripes, polka dots, or as patterns and silhouettes.

Hank & Sylvie are characters developed by Lou Patrou, a New York–based fine artist known for his bold, highly detailed paintings and graphic imagery. His work has been exhibited internationally in New York, Los Angeles, London, Miami, and beyond, and featured everywhere from Times Square billboards to the London Underground. With a creative career spanning five decades, Lou has developed a distinctive visual language of faces, figures, and design elements that blend fine art with contemporary graphic appeal. His portfolio has appeared in over 40 art and design publications worldwide, and his designs have been showcased at SURTEX in NYC and Licensing Expo Las Vegas. 

Retailers within museums and galleries offering licensed prints, books, and collectibles tied to art, history, or exhibits. Ex: MoMA Design Store, The Met Store, Tate Modern Shop

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury

Cater to fitness, outdoor recreation, and sports gear. Ex: Dick’s Sporting Goods, REI, Academy Sports

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax

Traditional channels that use print catalogs or phone sales. Ex.: LL Bean, Lands’ End (historically), and Fingerhut.

Curated products delivered periodically to subscribers. Ex.: Loot Crate, BarkBox, and FabFitFun.

Social and video-driven e-commerce that enables real-time interaction. Ex.: Instagram Live Shopping, TikTok Live, and Taobao Live.

Retailers located in airports, cruise ships, and international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

On-site stores that sell event-exclusive of licensed merchandise. Ex.: Stadiums, arenas, theme parks, concerts, and museums.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Person-to-person sales models where independent sellers market and distribute products directly to consumers, often through home parties or social networks. Ex: Avon, Tupperware, Mary Kay, Scentsy, Amway

Companies that purchase branded or licensed products for employee gifts, promotions, etc.

Hank & Sylvie

For more than 100 years, Vanity Fair® intimate apparel has been redefining how women feel in their own skin, empowering them to live a vibrant, full life. Trusted for premium quality and an enlightened understanding of women's fit and comfort needs, we lead with her in mind.

Vanity Fair is ranked 5th in the total Intimates category, and we are the #1 smoothing underwire bra and the #1 panty in the US!

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club,

Vanity Fair 

1997: THE BIRTH OF THE FIRST IP COMING FROM A DIGITAL PHENOMENA

The market leader and the first lifestyle brand dedicated to emotional expression, SmileyWorld® is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations.

Smileys helped revolutionise technology and language, instigating a digital trend that now sees billions of graphics sent every day to convey emotions in text.
SmileyWorld® continues to create engaging products and creating positive conversations for market-leading partners that provide a unique platform for self-expression.





SmileyWorld

Over 150 million Pinewood Derby® cars built since 1953.

Celebrating 115 years of leadership and exploration. 

Over 130 million youth have joined Scouting since 1910.

Scouting America™, formerly the Boy Scouts of America, rebranded in February 2025 to reflect our inclusive mission to serve all youth. With over one million members nationwide—ages 5 to 20 across programs like Cub Scouts (5–10), Scouts BSA (11–17), Venturing and Sea Scouts (14–20)—we’re actively seeking licensees and partners to help us expand into new categories, including tech, toys, apparel, health and beauty, educational products, and more. If your products, services, or expertise align with our values and audience, let’s explore how we can create meaningful experiences that connect with today’s families.