Collaborations with over 20 brand and retail partners. 

Von Dutch reaches over 400K fans across social platforms.



Von Dutch is an iconic American fashion brand rooted in the rebellious spirit of Kustom Kulture, merging vintage motorcycle style with early 2000s streetwear flair. Known for its bold trucker hats, loud graphics, and distinctive logo, Von Dutch rose to prominence as a symbol of counterculture cool. Today, it continues to evolve as a statement brand, blending nostalgia with modern edge to appeal to a new generation of fearless self-expressers.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Stores focused on specific product verticals or hobbies.

Von Dutch

The Von Dutch brand is experiencing a powerful cultural resurgence as a defining Y2K icon, embraced by a new generation of consumers while maintaining strong recognition among longtime fans. Known for its rebellious attitude, distinctive graphics, and roots in street culture and fashion, Von Dutch continues to gain traction through increased celebrity visibility, social media momentum, and renewed relevance across global markets.

We are seeking a licensing partner to explore opportunities in fragrance that capture the brand’s bold identity and expressive lifestyle. With its strong visual language and association with individuality and confidence, Von Dutch offers a compelling foundation for fragrance products that stand out in a crowded category.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Bring the Von Dutch Attitude to Fragrance

Von Dutch continues to reemerge as a cultural force, tapping into the renewed popularity of Y2K fashion and attracting both nostalgic consumers and a new generation drawn to bold, expressive style. With deep roots in custom culture, motorsports, and streetwear, the brand carries a distinct identity that blends attitude, individuality, and visual impact.

We are seeking a licensing partner to develop a sunglasses program that channels Von Dutch’s signature edge into a highly visible, fashion-driven category. The brand’s recognizable graphics, confident aesthetic, and strong lifestyle associations create a natural fit for eyewear that makes a statement.

Von Dutch

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