5 BILLION views across social video platforms

A viral sensation at the dawn of YouTube, Happy Tree Friends evolved into an international, multi-platform hit franchise. With no spoken dialog, the series has become a cultural touchstone for a truly global audience, blending irreverent humor with visually distinctive style. The property has over 5 BILLION VIEWS across the social video platforms, giving rise to a TV series that aired on MTV in most major markets worldwide, a global $50M merch business, and multiple awards, including Annecy Animation Festival award for Best Animated Series for Adults. The strong graphic appeal of Happy Tree Friends’ combined with its durability as a perennial favorite give the property a timeless, universal resonance.


Happy Tree Friends

Happy Tree Friends is looking for a licensee to bring our fiery new snack concept, Happy Tree Friends Hot Chips, to life. Since our debut in 1999, Happy Tree Friends has built a global cult following with millions of fans drawn to our unique mix of cute, colorful animation and hilariously over-the-top dark humor. Now, we’re translating that same energy into a snack that’s playful on the outside and dangerously hot on the inside. Bold, flame-filled packaging and a crunchy kick will make these chips an unforgettable experience for fans old and new. 

With strong international brand recognition, viral marketing potential, and crossover appeal between nostalgia and fresh discovery, Happy Tree Friends Hot Chips is ready to make waves and capture attention everywhere it goes. Partner with us and turn snack time into pure, chaotic fun!

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Happy Tree Friends: Hot Chips 

Happy Tree Friends is seeking a licensing partner to develop a line of ice cream pops that reflect the brand’s twisted charm, subversive humor, and unmistakable visual style. With its playful yet brutally unexpected tone, Happy Tree Friends offers a perfect platform for a product that combines cute presentation with a wild sense of surprise.

These ice cream pops should appear cheerful and colorful on the outside, featuring familiar character shapes or faces, but with an unexpected twist that nods to the show's dark humor. Whether through surprising flavor combinations, playful names, or hidden details in the design, each pop should feel like a mischievous treat that captures the essence of the brand.

Stores focused on broad reach and/or price sensitivity.

Happy Tree Friends

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