Over 600 million Zippo lighters sold globally.

Over 474,000 visits to Zippo’s official website each month.

Zippo Manufacturing Company is a world-renowned maker of the iconic windproof lighter and growing assortment of lifestyle and outdoor products. For more than 90 years, Zippo has been making reliable, rugged essentials with a built-better-than-necessary quality. The brand holds a longstanding commitment to fine craftsmanship and durability, giving individuals confidence in Zippo products so that they can have the freedom to do what they want, how they want. 

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Stores focused on broad reach and/or price sensitivity.

Zippo

Zippo would like to extend its brand in the outdoor category, and we are looking for a licensee that would help us grow the brand in the Multi-tool category. 

The goal is to combine Zippo’s trusted reputation for quality, durability, and outdoor reliability with the functional versatility of a premium multi-tool product line.

The licensed products will target outdoor enthusiasts, campers, hikers, DIY users, and everyday carry (EDC) consumers, offering features such as knives, pliers, screwdrivers, bottle openers, and fire-starting tools crafted with Zippo’s signature design and brand appeal.

This partnership would leverage Zippo’s global brand recognition and distribution capabilities.

Zippo

Zippoと組むべき理由とは？

Zippoをライセンスするにはどうすればよいですか？

ターゲット顧客

商品カテゴリー

流通チャネル

ギャラリー

注目すべき成功事例

Zippo

.css-1s6x9ij{color:#5246DE;}Zippoと組むべき理由とは？

Zippoをライセンスするにはどうすればよいですか？

ターゲット顧客

商品カテゴリー

流通チャネル

ギャラリー

注目すべき成功事例

Zippoと組むべき理由とは？