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Winners Alliance Tennis Players Group Licensing

200+ MEN'S AND WOMEN'S PLAYERS ACROSS THE WORLD, ACROSS 25+ COUNTRIES POWER OF TENNIS FANS Abundant, Global, Diverse, Affluent YEAR-ROUND (Tournaments Year-Round) 1.1 Billion+ Global Fans 4th Largest Sports Fanbase 50/50 Gender Balance 24% Household Income over $250k 87M Active Players Worldwide 110+ Professional tournaments per year across 40 countries • Grand Slams • Masters 1000 • Masters 500 • ATP/WTA 250 • National Events (Olympics, Laver Cup, Davis Cup) • Exhibitions GROWTH OF THE SPORT (Trends) • 25.7 million players (+8.% YoY; +46% in 5 years), record number of participants, 5th consecutive year of growth, 1.9 million new players, 2.3 million returning; projected to reach 35 million players by 2035 • Next Generation of Players - ⅔ of all growth was from players 35 and under, and 45% of gains was from 25 and under • Young adults (18-24) +16% YoY - tenniscore fashion trend popularized by celebrity influence has helped elevate tennis’ cultural appeal to youth POWER OF THE PLAYERS • Marketability: 8 of the top 50 athletes on SportsPro’s 2025 Most Marketable Athletes list are tennis players. Tennis has more athletes represented than football, baseball, F1, cricket, golf, and Olympic sports. • Individualism: Players compete alone with their personal brands front and center. There is no team–their marketability is fully centered on their personal brands. • Social Media Prowess: 14 active men’s players and 13 active women’s players have cumulative social media followings of 1M+. • Global Reach: Professional players represent every major market worldwide. Localized Celebrity Status: Even players who are not the top names on a global stage are regarded as superstar celebrities in their home countries. • Gender Diversity: Partners have the opportunity to work across men’s and women’s players under one unified license. • Age Diversity: Tennis’ top 100 players include teenagers up to players in their 40s. • White Space: Tennis players and fans have never had officially licensed player products in the history of the sport.

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Brighton & Hove Albion

Celebrating their 125th Anniversary for the 2026-27 Season, Brighton & Hove Albion Football Club, commonly referred to as Brighton, are a professional football club based in Brighton and Hove, East Sussex, England. The club competes in the Premier League, the top tier of English football. Their home ground has been Falmer Stadium since 2011, having played at the Goldstone Ground for most of the 20th century. Founded in 1901, Brighton played their early professional football in the Southern League. They were later elected to the Football League in 1920. Between 1979 and 1983, they played in the First Division and reached the 1983 FA Cup final, losing to Manchester United after a replay. They were relegated from the First Division in the same season. By the late 1990s, Brighton were in the fourth tier of English football and were having financial problems. After narrowly avoiding relegation from the Football League to the Conference in 1997, a boardroom takeover saved the club from liquidation. Successive promotions in 2001 and 2002 brought Brighton back to the second tier, and in 2011, the club moved into the Falmer Stadium after 14 years without a permanent home ground. In the 2016–17 season, Brighton finished second in the EFL Championship and were thus promoted to the Premier League, ending a 34-year absence from the top flight. In the 2022–23 season, Brighton finished sixth in the Premier League, their highest top-flight finish ever, and qualified for the UEFA Europa League; their first participation in European club football. Brighton are nicknamed the Seagulls and have played in blue-and-white striped shirts for most of their history.

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Yo Gabba Gabba

Yo Gabba Gabba! is more than a show, it’s a band, a culture, a community, a feeling. For fans, it’s deeply personal: an identity and a shared experience that extends far beyond the screen. Like music on vinyl, YGG products are tangible expressions of who the customer is and how they connect. With cross-generational reach, a boutique sensibility, and roots in music, design, and childhood wonder, YGG resonates powerfully with the Gen Z fans who grew up with it and Millennial parents, the most influential, values-driven consumers in the family space today. YGG is a complete world that kids and parents can step into: Beloved legacy series with world-expanding acclaimed new streaming series on Apple TV+ Live concerts and immersive events Fan-favorite albums across platforms and formats It isn’t a passive watch, it’s an interactive invitation to dance, make, try, laugh, and connect. YGG products aren’t just merchandise, they’re world-building tools. They allow kids and parents to co-create a shared universe of imagination and joy. For Gen Z fans, they’re nostalgia. For Millennial parents, they’re a signal: “This is who we are. This is how we raise our kids. Yo Gabba Gabba! is built for this cultural moment. It doesn’t follow trends, it defines them. It is refreshingly honest and artist-driven, completely free of the cynicism that saturates so much of children’s media. It’s cool. It’s creative. It’s connected. And it has the pedigree to back it up. Artists like Mark Mothersbaugh, Todd Oldham, Jack Black, Weird Al Yankovic, Kurt Vile, Portugal. The Man, and Weezer didn’t just guest star, they staked their personal authenticity on this show. They recognized what countless Millennial and Gen Z fans already know: Yo Gabba Gabba! is the real thing. For partners ready to help shape what’s next, not just follow what’s safe, Yo Gabba Gabba! offers the rarest combination: emotional relevance, cultural credibility, and undeniable shelf appeal. Don’t miss the moment to lead. Because YGG isn’t over-licensed, every new partner benefits from low market saturation and high standout potential. What’s more the brand appeals to the fastest growing, most valuable parent demographic, millennials, and enjoys little direct competition in the space due to its unique multimedia footprint. Yo Gabba Gabba! products are poised to win because: They feel like gifts, not just goods They speak to a buyer who is eager to share their identity and taste with their child They offer retailers something rare: a brand that feels both cool and kind.