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SmileyWorld

Lifestyle

1997: THE BIRTH OF THE FIRST IP COMING FROM A DIGITAL PHENOMENA The market leader and the first lifestyle brand dedicated to emotional expression, SmileyWorld® is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. Smileys helped revolutionise technology and language, instigating a digital trend that now sees billions of graphics sent every day to convey emotions in text. SmileyWorld® continues to create engaging products and creating positive conversations for market-leading partners that provide a unique platform for self-expression.



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性別

男性

女性

年齢層

子ども(3~12歳)

ティーン(13~19歳)


商品カテゴリー

Accessories Apparel Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty

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販売チャネル

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other

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注目すべき成功事例

🏆 50 YEARS OF HERITAGE \\\\\\ 🏆 TOP 60 GLOBAL LICENSOR \\\\\\ 👍 605 Million+ Reach across all Social Channels \\\\\\ 📈 40 MILLION UNITS SOLD \\\\\\

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このブランドオーナーの他の商品

Mini Smiley

Mini Smiley

Inspired by the iconic brand SmileyWorld, Mini Smiley is a rich world powered by happiness and teamwork. Featuring a new iconography and distinct look featuring characters with bodies and larger heads as well as animals and other icons such as the moon, sun and stars. The Mini Smiley brand features three individual styles perfect for a wide range pf products; 3D Style, 2D Style and a Line Art Style. Mini Smiley presents an exciting opportunity to target babies & pre-schoolers across all product categories!

Accessories
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Mini Smiley hero

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