Based on the book by Bret Easton Ellis. Yuppie Patrick Bateman (Christian Bale) spends his days in the numbing, status-is-everything world of Wall Street. Though, come nightfall, he breaks out with smirking explosions of homicide, accomplished with the fastidious care of a hopeless obsessive.

Target Consumer - Fans of cult movies, horror films,
comedy and pop culture

KEY FACTS
- Released April 2000
- Based on the book by Bret Easton Ellis
- Cult Classic
- Licensed products include comics from Behemoth Comics, apparel from Cotton On, streetwear from Culture Kings, Soda figure from Funko, exclusive collectibles from Lootcrate, NFT’s from Curio, board game from Renegade Games and collectible figure from Crazy Rock.

American Psycho

Brandon Lee plays Eric Draven, a young rock guitarist who, along with his fiancé, is brutally killed by a ruthless gang of criminals. Exactly one year after his death, Eric returns - watched over by a hypnotic crow - to seek revenge, battling the evil crime lord and his band of thugs, who must answer for their crimes. Based on the graphic novel by James O’Barr.

KEY FACTS
- Released May 1994
-	New	theatrical	fi	lm	in	development
- Cult classic spawning 3 sequels and a television series
- Considered one of the 500 greatest movies of all time by Empire magazine
- Iconic imagery recognized worldwide
- Millions of fans across the globe
- Licensed products include: collectible figures from Diamond Select Toys, Funko,
 Mezco & Sideshow, apparel from Global Merchandising Services,
 Goodie Two Sleeves, Threadless & EMP, costumes from Fun.com,
 wall art from Mondo, and digital trading cards from Upper Deck
- SOLD OUT collaboration with Supreme
 launched in fall 2021

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

American Psycho

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