CapyFun's TikTok (@hicapybara) has surpassed 403K followers!

CapyFun, bringing the calm and charm of capybaras with everything from books and animations to accessories, toys, stationery, apparel, and more into your everyday life.

CapyFun

CapyFun is a rapidly growing global character IP built around the universally loved capybara, combining storytelling, illustration, and animation to deliver a message of calm, creativity, and everyday joy. Developed by author and illustrator Helen H. Wu, the brand has evolved from children’s books into a multi-category lifestyle property with a strong emotional connection that resonates across both kids and adults. With a robust digital footprint including millions of social impressions and partnerships with leading global retailers and brands such as ZARA, H&M, and Target, CapyFun has demonstrated strong cross-category appeal and international reach.

We are seeking licensing partners to develop toys and games that translate CapyFun’s gentle humor, cozy aesthetic, and imaginative world into engaging play experiences. With a growing library of original characters, over 1,000 design assets, and a proven ability to connect with global audiences, CapyFun offers a unique platform for toy and game products that combine emotional storytelling with playful, feel-good entertainment.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Stores focused on specific product verticals or hobbies.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Bring CapyFun to Life Through Toys & Games

We are looking for innovative licensees to produce and sell high-quality jigsaw puzzles featuring CapyFun’s adorable and charming capybara-themed artwork. With a focus on cute, whimsical, cozy, and engaging designs, these puzzles will bring joy to puzzle lovers of all ages while celebrating the relaxing and lovable charm of capybaras.

Our vision is to create a unique and delightful puzzle collection that captures the heartwarming essence of CapyFun. Whether for casual puzzlers or dedicated collectors, these puzzles will offer a fun, stress-relieving experience that showcases both creativity and quality.
Join us in bringing these captivating capybara puzzles to life! Inquire now to explore this exciting opportunity and collaborate with us on this one-of-a-kind product line.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Stores focused on broad reach and/or price sensitivity.

Capybara Puzzle

We are excited to offer the opportunity for innovative licensees to develop a line of keychains, stickers, totes, stationery and paper products featuring the beloved Capybara–CapyFun brand. With their cute and chill personalities, capybaras have won the hearts of fans around the world. CapyFun features cute capybara designs which will bring capybara chill to your everyday life. 
This initiative involves creating high-quality, delightful keychains, stickers, totes, notebooks, journals, planners, pens/writing utensils and other paper goods that embody the playful and chill spirit of capybara.

Age target 8+

Inquire now to explore this fantastic opportunity and collaborate with us in bringing the CapyFun and Capybara keychains, stickers, totes, stationery and paper products line to life!

CapyFun

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