

ABOVE THE RIM ARRIVED ON THE SCENE IN 1989 TO ANSWER THE DEMAND FOR PRODUCT THAT UNDERSTOOD A BASKETBALL PLAYER’S NEEDS. Founded by former D1 player Bob Capener, the brand brought fresh style and attitude that quickly caught the attention of NBA players and basketball communities everywhere – endorsements no longer took priority. After being purchased by Reebok in 1992, ATR sneakers officially hit the court. They signed ’92 Slam Dunk winner Dee Brown as the first official ambassador and became a headlining sponsor of the Gus Macker 3-On-3 Streetball Tournament. The team of ambassadors continued to grow, with Kenyon Martin and Baron Davis joining in 2002 and Allen Iverson in 2005.
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0–3
3–12
13–19
20–25
26+
• Kid's Sportswear & Activewear • Kid's Footwear • M/W/K Socks • M/W/K Underwear • Fitness Accessories  • Hard Goods: * Inflatables, etc. • Outdoor Games
• Off-Price Retailers • Mid-Tier Department Stores • Department Stores • Specialty • Online Retailers / E-commerce • DTC • Mass • Dollar Stores • Grocery







• Above the Rim x Reebok Footwear collaboration