McDonald's and Jazwares are shaking things up in the Happy Meal universe with their 'Squishmallow Squad'. This collaboration is a fun-filled journey into the world of brand partnerships, mixing beloved toys with tasty meals, and showcasing how creative licensing can spice up the fast-food scene. What's New: Since December 26,
For brand owners eyeing global influence, international licensing is a crucial move. It's about building your brand beyond borders and setting up successful brand partnerships worldwide. Our insights from the Japan Licensing International event have underscored how vital these international ties are for brand growth. Expanding Your Brand Internationally International
What's New: Get ready for a bold twist in the beverage world! Doritos, a brand synonymous with daring flavors, has taken a leap into the spirits industry by collaborating with Empirical. Together, they're launching a nacho cheese-flavored liquor that's as adventurous as it sounds. This innovative drink, blending Doritos' iconic
For businesses looking to build their brand and break into new markets, understanding the latest trends in global IP (intellectual property) licensing is essential. In this blog, we'll explore the top trends of 2023 and show how Negosh.com can help in managing these opportunities for the new year. IoT:
As the holiday season rolls in, it's prime time for the toy and game industry. This is when strategic licensing steps into the spotlight, offering brands the chance to significantly enhance their impact and revenue. Let's dive into how a well-executed licensing program, infused with Negosh, can be a game-changer
For businesses and entrepreneurs looking to expand their product or service offerings, entering into a brand licensing agreement can be a strategic move. This guide simplifies the process of becoming a licensee, especially for those seeking to leverage established brands to break into new markets or enhance their product categories