In a strategic move, the NBA has partnered with Skims, the influential underwear brand founded by Kim Kardashian, designating it as the official underwear partner for the NBA, WNBA, and USA Basketball. This multiyear partnership marks a significant moment, intertwining the worlds of high-profile sports and fashion. What’s New:

Grammy-winning rap mogul, Lil Wayne, delves deeper into the sports realm by acquiring a stake in the Texas Ranchers Pickleball team, joining an impressive consortium of owners and intensifying the sport's momentum. This move epitomizes the dual-faced growth of pickleball, emphasizing both its inbound and outbound licensing potential. What's New:

Hip-Hop mogul and tech aficionado, Snoop Dogg, adds another feather to his tech cap. Having already ventured into cryptocurrency, NFTs, and the metaverse, the legendary artist now collaborates with Meta, launching an AI-driven chatbot alongside other high-profile celebrities. What's New: Having expressed curiosity about investing in artificial intelligence at the

Golf legend Tiger Woods and renowned pop star Justin Timberlake, in collaboration with 8AM Golf, are about to elevate the sports bar experience. Their joint endeavor, "T-Squared", located on East 42nd Street, Manhattan, is poised to open its doors on September 20, perfectly timed with the much-anticipated Ryder Cup Tournament.

Netflix's live-action adaptation of the beloved anime and manga series "One Piece" has been a resounding success, not only gaining the approval of longtime fans but also breaking streaming records. With the series hitting the number one spot in 84 countries shortly after its release, it surpasses previous records set

Summary: Fortnite's streak of partnering with big names in pop culture continues as TikTok star Khaby Lame hints at becoming the next Icon Series skin in the game. What's New: Known for bridging the realms of gaming and pop culture with their Icon Series skins, Fortnite seems set to honor