Starter Stages a Retro Revival: Iconic Sports-Apparel Brand Eyes Global Comeback with New Deals and Endorsements
Starter, the legendary sports-apparel brand that dominated the 1990s, is orchestrating a revival. Owned by Iconix Brand Group and licensed to G-III Apparel Group, the brand is in talks for new deals, including prospective contracts with Fox Corp.’s United States Football League and the Arena Football League. Aiming to