Every year, the Summer Fancy Food Show offers a preview of where consumer tastes are heading. This year, it also a glimpse into where the next generation of licensing partnerships will come from. Across hundreds of exhibitors, one pattern became increasingly clear: many of tomorrow's strongest licensees aren't traditional licensing

For nearly two years, it felt impossible to escape Wicked. The licensing campaign began long before the first film hit theaters in November 2024 and continued through the release of Wicked: For Good in November 2025. Everywhere you looked, there was another collaboration: apparel, cosmetics, home décor — even reusable grocery

Sora is being sunsetted, and with it, a billion-dollar deal with The Walt Disney Company. While OpenAI hasn’t publicly explained why it is stepping away from video generation, the economics tell the story. The initial excitement around Sora has cooled, and the financial reality is clear: building a best-in-class