The Smiley Company, the original collaborator brand and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced that theSmileySmiley family of brands is now available on the platform brand family has joined the platform. Product creators on the Negosh platform can now access and

The Insights Family recently released their Future Forecast 2025 Report identifying the six trends they feel will shape the kids and family industry in the year ahead. The first trend they highlight is how families are prioritising emotional and physical wellness, reshaping play and lifestyle decisions. If the last few

With the world such an unpredictable place, consumers are looking for content, brands and experiences that make them feel secure and good about themselves. And retailers are looking to place safe bets on tried and tested IPs. This is where evergreen and nostalgic brands can really benefit. The nostalgia trend

Gridsnap, the full service studio offering a 360 approach to building immersive experiences within Fortnite and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced a new strategic partnership. This collaboration brings synergy across both physical and digital spaces, and unlocks new opportunities for

Collectible figures are some of the biggest sellers for the toy industry, with those based on manga, anime and video games performing particularly well. Toy Fairs in London and Nuremberg have been awash with them and expect New York to see more of the same in a few weeks. Collectibles

Licensing and sports go together incredibly well. Check out our previous post on how well sports licensing continues to perform. Teams and leagues have decades of built up fandoms and support, through wins and losses. When it comes to individual sports stars though the fans can be more fickle and