Anniversaries are the perfect moment to celebrate an IP, drive sales amongst the existing fan base as well as bring in new fans, through re-released and limited edition products and experiences. It gives licensees and retailers a reason to invest in new products and give over shelf space, to ride
As Licensing Expo planning gets underway we’re taking a look at what, at least from a theatrical point of view, will likely be the big licensing swings for 2026. Expect to see these movies featuring prominently on booths and in partner presentations at the show. Release schedules are always
The Smiley Company, the original collaborator brand and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced that theSmileySmiley family of brands is now available on the platform brand family has joined the platform. Product creators on the Negosh platform can now access and
The Insights Family recently released their Future Forecast 2025 Report identifying the six trends they feel will shape the kids and family industry in the year ahead. The first trend they highlight is how families are prioritising emotional and physical wellness, reshaping play and lifestyle decisions. If the last few
With the world such an unpredictable place, consumers are looking for content, brands and experiences that make them feel secure and good about themselves. And retailers are looking to place safe bets on tried and tested IPs. This is where evergreen and nostalgic brands can really benefit. The nostalgia trend
Gridsnap, the full service studio offering a 360 approach to building immersive experiences within Fortnite and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced a new strategic partnership. This collaboration brings synergy across both physical and digital spaces, and unlocks new opportunities for