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Apr 02, 2024 / 2 min read /

"Dungeons & Dragons" X Converse: A Legendary Partnership

"Dungeons & Dragons" X Converse: A Legendary Partnership

"Dungeons & Dragons," the iconic game that's captured the imaginations of players for decades, is turning 50. To celebrate, they're teaming up with Converse in a brand partnership that's bringing fans an exclusive themed collection. This collaboration is a treasure trove for fans, mixing the adventurous spirit of "Dungeons & Dragons" with

Apr 01, 2024 / 2 min read /

Call of Duty: Warzone Hits the Mobile Scene

Call of Duty: Warzone Hits the Mobile Scene

Activision's Call of Duty: Warzone Mobile is out now worldwide, and it's shaking things up for everyone involved in brand licensing. With the original Warzone's massive success on console and PC, this move is a clear push to bring this well-loved game series into the world of mobile gaming. Smart

Mar 29, 2024 / 2 min read /

OOFOS Champions Women in Sports with Strategic Partnerships

OOFOS Champions Women in Sports with Strategic Partnerships

In 2011, OOFOS launched with a clear mission: to provide athletes with footwear designed for recovery, not just performance. Spotting a gap in the market, the founders, veterans of the athletic shoe industry, developed OOfoam™. This innovative technology was created to absorb impact and ease the stress on your feet

Mar 22, 2024 / 5 min read /

MrBeast Expands Horizons With Prime Video

MrBeast Expands Horizons With Prime Video

Quick Bite: In a whirlwind of entertainment and sports, MrBeast's "Beast Games" is set to impress on Prime Video, promising tons of engagement with a massive prize pool. Meanwhile, the "Beetlejuice" sequel stirs excitement with a blend of nostalgia and fresh talent, signaling a new era for the iconic franchise.

Mar 07, 2024 / 6 min read /

Ilia "El Matador" Topuria: The New Generation of UFC

Ilia "El Matador" Topuria: The New Generation of UFC

Quick Bite: Ilia "El Matador" Topuria's big win in the UFC and his new title as Featherweight Champion are opening doors for new business deals and sponsorships, showing how changes in sports can lead to new marketing opportunities. This shift, along with Beyoncé's unexpected dive into country music and the

Mar 05, 2024 / 2 min read /

Beyond the Leaf: Houseplant's Strategic Evolution in the Licensing Landscape

Beyond the Leaf: Houseplant's Strategic Evolution in the Licensing Landscape

The transformation of Seth Rogen's Houseplant from a niche cannabis brand into a diverse lifestyle brand encapsulates a forward-thinking approach to licensing and brand partnership extension that has historically remained unchartered territory. This change shows how today's brands use what makes them unique to break into new markets and change

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