Quick Bite: In a series of notable industry collaborations, Tiger Woods' golf and lifestyle brand Sun Day Red made its market debut with an innovative collection that blends fashion and athletic performance, aiming to reshape the golf apparel industry. Meanwhile, tech giant Meta, sunglasses manufacturer Ray-Ban, and luxury car brand
Quick Bite: From sports to music, innovative collaborations are making waves across various industries. WNBA newcomer Caitlin Clark is launching a signature shoe with Nike, marking a significant moment for female athletes. Taylor Swift’s newest album pays tribute to historical figure Clara Bow, using this blend of past and
The world of licensing in merchandising is rapidly changing, driven by new tech, shifting consumer habits, and a digital-first wave. Brands and creators are exploring fresh ways to connect with audiences, breaking free from old norms and setting new standards for engagement and innovation. Stepping into the Virtual World Digital
Quick Bite: The entertainment and sports worlds are buzzing with exciting developments. "The Matrix 5" introduces a new direction for the legendary series, while Kiss teams up with Pophouse for a digital-era venture. In sports, PUMA and Quiet Golf's stylish collaboration is redefining golf wear, and Abu Dhabi is making
"Dungeons & Dragons," the iconic game that's captured the imaginations of players for decades, is turning 50. To celebrate, they're teaming up with Converse in a brand partnership that's bringing fans an exclusive themed collection. This collaboration is a treasure trove for fans, mixing the adventurous spirit of "Dungeons & Dragons" with
Activision's Call of Duty: Warzone Mobile is out now worldwide, and it's shaking things up for everyone involved in brand licensing. With the original Warzone's massive success on console and PC, this move is a clear push to bring this well-loved game series into the world of mobile gaming. Smart