Brand News by Negosh (Page 16)

Jun 12, 2024 3 min read

Carmen Sandiego's New Ventures and The Impact on the Licensing World

WildBrain CPLG has announced an exciting expansion in the Carmen Sandiego product line, introducing a diverse array of new merchandise and experiences that are set to captivate fans of all ages. This move highlights the brand's continued evolution and ability to remain relevant in today's market as it leverages updated

May 30, 2024 3 min read Analytical tools in licensing

Jazwares and Five Nights at Freddy's Forge a Groundbreaking Partnership

Jazwares has been named the master licensee for "Five Nights at Freddy's" (FNaF).

May 29, 2024 2 min read Analytical tools in licensing

Pouring New Flavors into Licensing: Guinness's Strategic Collaboration with 3 Elizabeths

Guinness, the iconic beer brand, has announced an exciting partnership with 3 Elizabeths to create Guinness-flavored beef jerky, showcasing the creative potential of cross-industry partnerships.

May 28, 2024 3 min read Accessibility

Lessons from Moonbug's Success in Children's Entertainment

Blippi, the beloved children's character managed by Moonbug, celebrates a milestone—ten years of entertaining and educating young audiences.

May 16, 2024 4 min read Brand collaborations

‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

McDonald’s teams up with two major toy & entertainment brands for a Global Happy Meal Promotion. The Op Games launches “One Piece” version of Monopoly. Games Global signs a deal with UFC, and The Premier League announces a tie up with Fanatics Collectibles.

May 09, 2024 4 min read

Mastering the Art of Licensing Music Artists: Navigating the AI Copyright Landscape

In the evolving landscape of music licensing, the rise of artificial intelligence (AI) in creating music is a game-changer, blurring the lines between authenticity and AI-generated content. As AI-generated tracks (like the Kendrick Lamar diss track on YouTube, or Drake's diss track featuring Snoop Dogg and 2Pac) demonstrate, the realm