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Feb 09, 2026 / 2 min read /

Do Movie Marketers Still Need the Super Bowl?

Do Movie Marketers Still Need the Super Bowl?

As we well know, the Super Bowl is so much more than just the game itself; the half time show and the movie trailers and ads shown in the breaks are often as much of a draw. A 30 second spot this year cost anything between $8-10 million so only

Feb 02, 2026 / 1 min read /

Why Mofusand is THE Hot Brand Right Now

Why Mofusand is THE Hot Brand Right Now

Mofusand (もふさんど) is a whimsical world of irresistibly cute cats created by popular illustrator Juno (ぢゅの) from Japan. Originating on social media in 2017, and with a now 750k+ following on Instagram, Mofusand (pronounced “mo-fu-sand”) captures the playful and mischievous spirit of cats through endearing illustrations where they dress up,

Jan 26, 2026 / 3 min read /

When Your Family Name is Your Brand - How Far Would You Go to Protect It?

When Your Family Name is Your Brand - How Far Would You Go to Protect It?

Looking at this past week’s tabloid fallout between Brooklyn Beckham and his famous parents, one of his claims for the animosity was that, ahead of his wedding, his parents ‘repeatedly pressured and attempted to bribe me into signing away the rights to my name’. It’s not an issue

Jan 12, 2026 / 3 min read /

The Studio Ghibli Impact: Monetization Misses and Uncredited Artistry

The Studio Ghibli Impact: Monetization Misses and Uncredited Artistry

By Ari Zebersky On March 25, 2025, Grant Slatton tweeted “tremendous alpha right now in sending your wife photos of yall converted to studio ghibli anime” and suddenly, Studio Ghibli–inspired images flooded timelines everywhere. Family photos reimagined in soft watercolor palettes, memes rendered with gentle expressions, and iconic moments

Jan 07, 2026 / 2 min read /

Yoav Naveh Joins Negosh As Licensing Platform Announces AI Licensing Solution for IP Owners and AI Developers

Yoav Naveh Joins Negosh As Licensing Platform Announces AI Licensing Solution for IP Owners and AI Developers

Negosh, the fastest-growing global marketplace for licensing brand IP, has announced it has hired Yoav Naveh as it prepares to launch a full-tech solution that will facilitate licensing deals between IP owners and AI developers.  Yoav brings with him years of experience as a product management lead in the AI

Jan 05, 2026 / 2 min read /

2026 - A Big Year of Video Gaming Anniversaries

2026 - A Big Year of Video Gaming Anniversaries

Video gaming has long since overtaken other entertainment industries in terms of revenue generation, with Newzoo projecting the industry to have been worth $189bn in 2025. The Game Awards, the video game industry's year-end celebration, broke viewership records with an estimated 171 million global livestreams of the full broadcast, up

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