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Nov 17, 2023 / 3 min read /

Navigating the World of Brand Licensing: How Negosh Facilitates Business Expansion

Navigating the World of Brand Licensing: How Negosh Facilitates Business Expansion

In the dynamic realm of modern business, continuous growth is essential. Brand licensing emerges as a strategic approach to achieve this objective. Negosh stands at the forefront, offering guidance and expertise in brand licensing to help businesses flourish. This article explores how Negosh can streamline the brand licensing process, aiding

Nov 16, 2023 / 6 min read /

Microsoft's Sweet Surprise: The Edible Xbox Controller and Wonka-Themed Gaming Fun

Microsoft's Sweet Surprise: The Edible Xbox Controller and Wonka-Themed Gaming Fun

Microsoft is shaking up the gaming world with a scrumptious twist! They've whipped up the "first ever official edible controller," a choco-delight that's part of a Wonka-inspired Xbox Series X bundle. This playful mashup is more than just a treat for your taste buds; it's a testament to Microsoft's knack

Nov 15, 2023 / 2 min read /

Mastering IP Licensing: Your Blueprint for Brand Growth

Mastering IP Licensing: Your Blueprint for Brand Growth

Unveiling the Power of IP Licensing In today’s dynamic business arena, IP licensing emerges as a cornerstone for anyone focused on building a brand, forging successful brand partnerships, and venturing into new markets. For brand owners, mastering the nuances of IP licensing is key to unlocking growth and innovation.

Nov 09, 2023 / 4 min read /

LVMH Augments Its High-End Eyewear Portfolio with Barton Perreira via Thélios

LVMH Augments Its High-End Eyewear Portfolio with Barton Perreira via Thélios

LVMH, the epitome of luxury, has strategically acquired Barton Perreira, through Thélios, etching a bold stroke in the luxury eyewear narrative valued at $80 million, and asserting its ambition to sculpt the luxury eyewear landscape. What’s New: Barton Perreira, a beacon of cinematic allure and star-favored chic, now sails

Nov 02, 2023 / 6 min read /

Skims and NBA Forge a Partnership: Elevating the Intersection of Fashion and Sports

Skims and NBA Forge a Partnership: Elevating the Intersection of Fashion and Sports

In a strategic move, the NBA has partnered with Skims, the influential underwear brand founded by Kim Kardashian, designating it as the official underwear partner for the NBA, WNBA, and USA Basketball. This multiyear partnership marks a significant moment, intertwining the worlds of high-profile sports and fashion. What’s New:

Oct 26, 2023 / 7 min read /

Lil Wayne Ventures into the Booming World of Pickleball with Texas Ranchers

Lil Wayne Ventures into the Booming World of Pickleball with Texas Ranchers

Grammy-winning rap mogul, Lil Wayne, delves deeper into the sports realm by acquiring a stake in the Texas Ranchers Pickleball team, joining an impressive consortium of owners and intensifying the sport's momentum. This move epitomizes the dual-faced growth of pickleball, emphasizing both its inbound and outbound licensing potential. What's New:

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