As the world eagerly awaits the release of Greta Gerwig's 'Barbie' on July 22, businesses of all sizes are looking to cash in on Barbie's evergreen charm. Collaborating with Mattel, Barbie's parent company, brands are rolling out an assortment of limited-edition products, with hopes that Barbie's popularity will provide staying

In a surprising turn of events, McDonald's found itself at the center of a TikTok frenzy. The unexpected viral trend featuring the nostalgic Grimace shake has catapulted the brand into the social media spotlight, demonstrating the power of user-generated content. What's New: TikTok has proven once again its unrivaled prowess

The recent underperformance of films like "Indiana Jones and the Dial of Destiny", "The Flash", and "Elemental" at the box office prompts a critical reflection on the state of Hollywood. With a series of lackluster releases failing to ignite audience enthusiasm, industry insiders speculate that the movie-making landscape may be

Nike’s Web3 community platform, .SWOOSH, collaborates with Fortnite to offer a virtual experience, ‘Airphoria,’ rewarding players with digital sneakers. This strategic partnership will bring the .SWOOSH platform to Fortnite's substantial audience, with over 240 million active users in the past month alone. What's New: The collaboration, 'Airphoria,' involving

Lionel Messi, the globally renowned soccer superstar, is planning to extend his storied career to the United States by signing with Inter Miami, the Major League Soccer (MLS) team partly owned by David Beckham. This move isn't just about soccer, but signifies a seismic shift in sports marketing and revenue

Summary: The Hollywood-owned Wrexham AFC is steaming up the soccer scene, both on and off the pitch. The club has netted two new sponsors—STōK Cold Brew Coffee and Betty Buzz—and is stirring up a buzz with a witty ad campaign. What's New: Imagine trading your traditional morning cuppa