Unexpected Matches: Cross-Industry Licensing Collaborations
![Unexpected Matches: Cross-Industry Licensing Collaborations](/blog/content/images/size/w600/format/webp/2024/01/IKEA-x-LEGO-BYGGLEK-personalized-storage-boxes-01.jpg)
In the world of business, sometimes the most unexpected brand partnerships yield the most remarkable results. Cross-industry brand licensing is where companies from completely different sectors come together to create something unique, tapping into each other's strengths and markets. These collaborations can lead to innovative products, expanded audiences, and fresh