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Sep 01, 2025 / 2 min read /

Getting Ready for Brand Licensing Europe 2025

Getting Ready for Brand Licensing Europe 2025

BLE is now just 5 weeks away, and often catches people out, coming soon after the end of the summer vacation period. The show celebrated 25 years in 2024 with its highest attendance on record with over 11,000 attendees from 172 countries and more than 1,400 retailers. So

Aug 26, 2025 / 1 min read /

Enhanced Brand Pages & Brand Bundling

Enhanced Brand Pages & Brand Bundling

We’ve made some changes to the brand pages so that IP owners can share more details with, and make the pages more engaging and informative for, potential partners. Check out what’s new below: * We’ve added new fields so that brand websites and social media links can be

Aug 25, 2025 / 1 min read /

UK Official Viewing Figures Now Include TV Set YouTube Viewing

UK Official Viewing Figures Now Include TV Set YouTube Viewing

Barb, the UK industry’s standard for understanding what people watch, has added TV-set viewing to YouTube channels to its reporting. 200 of the most-watched YouTube channels across a number of interests have been selected to be part of its regular audience reporting. From popular creators like Sidemen and kids’

Aug 18, 2025 / 2 min read /

Licensing & Collectibles Are Helping to Drive the Toy Industry

Licensing & Collectibles Are Helping to Drive the Toy Industry

Circana’s H1 2025 report on the toy industry in the G12 countries (Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Spain, United Kingdom, and the United States) shows that dollar sales increased by 7% to $27.5 billion, units sold grew by 4%, and average selling price (ASP)

Aug 11, 2025 / 2 min read /

What To Do When You Have an Unexpected Hit On Your Hands

What To Do When You Have an Unexpected Hit On Your Hands

Successful licensing is about making sure that the right products are on the right shelves (real or virtual) at the right time. And that’s why, traditionally, licensing programs are years in the making. However, every so often, a film, musician or TV show hits in a way that wasn’

Aug 06, 2025 / 2 min read /

ATRBUTE and Negosh Announce Strategic Partnership to Bring Visual Artists to the Licensing Forefront

ATRBUTE and Negosh Announce Strategic Partnership to Bring Visual Artists to the Licensing Forefront

Negosh, the fastest-growing global marketplace connecting IP holders and global brands with manufacturers, has partnered with ATRBUTE, a leading creative agency representing today’s most compelling visual artists including Tristan Eaton, Shantell Martin, Jen Stark, Luke Pelletier, and Thumbs. Through this collaboration, ATRBUTE’s roster of illustrators, painters, and multidisciplinary

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