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Apr 21, 2025 / 2 min read /

Do Memes & GIFs Make For Engaging Licensing?

Do Memes & GIFs Make For Engaging Licensing?

It seems no matter your age, these days the chances are you spend a fair amount of your day looking at your phone or other screen. Social media in particular - whether it is Facebook, Instagram, BlueSky, X, Threads or TikTok - and which ones of these you use is

Apr 14, 2025 / 3 min read /

The Future of Hollywood: Constant Sequels, Remakes & Reboots Broken Up by Creator Led Content?

The Future of Hollywood: Constant Sequels, Remakes & Reboots Broken Up by Creator Led Content?

In the past few weeks there have been a couple of great articles looking at the future of film and TV making. The first by Brandon Katz for The Observer looks at how originality in film and TV is dying - and that its viewers’ faults for rewarding blockbuster franchises

Apr 07, 2025 / 4 min read /

When It Comes to Partnering with Brands - is Bigger Always Better?

When It Comes to Partnering with Brands - is Bigger Always Better?

As a product manufacturer in the licensing space, or looking to get into licensing, deciding which brands to go after can be daunting. In just a few weeks’ time in Las Vegas a huge array of brand owners and representatives will build their booths and showcase their priority IPs for

Apr 04, 2025 / 5 min read /

CinemaCon 2025 Round Up

CinemaCon 2025 Round Up

As we gear up for Licensing Show in Vegas in May, another convention has been taking place there this week - CinemaCon. As the largest gathering for the worldwide motion picture theater industry, the 3 day event sees exclusive presentations from some of the biggest film studios,  debuting a slate

Mar 31, 2025 / 3 min read /

VTubers - A New Frontier in Licensing?

VTubers - A New Frontier in Licensing?

Many in the licensing industry have long been pointing to the number of brands in South East Asia, that have yet to break into ‘the west’, as a huge opportunity for growth. We have already covered the growth in anime and manga, and how when combined with the collectibles category

Mar 28, 2025 / 3 min read /

Studio Ghibli and The AI Debate

Studio Ghibli and The AI Debate

Studio Ghibli is the beloved Japanese animation studio which this summer is celebrating 40 years of film making. Famous for its meticulous hand-drawn animation style, which contributes to the unique aesthetic and emotional depth of their films. Some of its biggest films include My Neighbour Tortoro, Spirited Away, The Boy

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