It seems today everyone has aspirations for their film, TV show or video game to become a 'franchise'. The word 'franchise' means different things to different people, but the thing it embodies for everyone is the opportunity to drive significant and sustained revenue. We won’t debate here on what

The ‘SuperBowl’ of licensing is done for another year. As ever the show was a great meeting place for brands, licensees, retailers, creatives and everyone else connected to the industry.  This year over 12,000 registered professionals attended, with international attendees representing nearly 30% of the expo audience. 381 companies

Negosh, the global brand licensing marketplace that connects brands and product creators, returns to Licensing Expo after a landmark 12 months of growth. Since attending the show last year the number of brands on the platform has increased from 400 to over 600 and the number of manufacturers from 300

Podqi, the one automated platform for IP protection and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced a new strategic partnership. Through the partnership, Negosh will provide negotiation services between the brand owners on Podqi and their potential counterfeiters so that Podqi customers

Licensing Expo connects the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. There’s no one better place for those interested in licensing and brand collaborations to meet and start new relationships. Below are some top tips on how

With more people spending more time working from home and trends towards purchases online, especially from phones increasing, it has never been tougher to drive footfall in brick and mortar stores. Without browsing in actual stores the chances of customers finding new products falls dramatically and can leave many products