‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion
McDonald’s teams up with two major toy & entertainment brands for a Global Happy Meal Promotion. The Op Games launches “One Piece” version of Monopoly. Games Global signs a deal with UFC, and The Premier League announces a tie up with Fanatics Collectibles.
Fashion Forward: Apparel Brands and Licensing Success in the Modern Era
Fashion licensing stands as a significant sector, constantly evolving and adapting to new trends and consumer demands. Fashion is a top category for brand partnerships, particularly focusing on apparel and footwear. Influences Reshaping the Fashion Industry Sustainability and nostalgia have become central themes in the fashion industry. These concepts influence
The Role of Consumer Analytics in Shaping Brand Licensing Decisions
Delve into the crucial role of consumer analytics in brand licensing decisions. Discover how data-driven insights shape successful partnerships, trends prediction, and strategic licensing agreements in the dynamic world of brand collaborations.