‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion
McDonald’s teams up with two major toy & entertainment brands for a Global Happy Meal Promotion. The Op Games launches “One Piece” version of Monopoly. Games Global signs a deal with UFC, and The Premier League announces a tie up with Fanatics Collectibles.
Fashion Forward: Apparel Brands and Licensing Success in the Modern Era
Fashion licensing stands as a significant sector, constantly evolving and adapting to new trends and consumer demands. Fashion is a top category for brand partnerships, particularly focusing on apparel and footwear. Influences Reshaping the Fashion Industry Sustainability and nostalgia have become central themes in the fashion industry. These concepts influence
