Marketing nostalgia - Brand News by Negosh

May 30, 2024 3 min read Analytical tools in licensing

Jazwares and Five Nights at Freddy's Forge a Groundbreaking Partnership

Jazwares has been named the master licensee for "Five Nights at Freddy's" (FNaF).

May 29, 2024 2 min read Analytical tools in licensing

Pouring New Flavors into Licensing: Guinness's Strategic Collaboration with 3 Elizabeths

Guinness, the iconic beer brand, has announced an exciting partnership with 3 Elizabeths to create Guinness-flavored beef jerky, showcasing the creative potential of cross-industry partnerships.

May 28, 2024 3 min read Accessibility

Lessons from Moonbug's Success in Children's Entertainment

Blippi, the beloved children's character managed by Moonbug, celebrates a milestone—ten years of entertaining and educating young audiences.

May 16, 2024 4 min read Brand collaborations

‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

McDonald’s teams up with two major toy & entertainment brands for a Global Happy Meal Promotion. The Op Games launches “One Piece” version of Monopoly. Games Global signs a deal with UFC, and The Premier League announces a tie up with Fanatics Collectibles.

Jan 17, 2024 2 min read Retro gaming

The Power of Nostalgia: Retro Gaming and Toy Licensing Revivals

Explore the resurgence of retro gaming and toys through licensing deals. Discover how classic games and toys from the '80s and '90s are making a comeback, blending nostalgia with modern appeal and marketing strategies.