Product endorsements - Brand News by Negosh

May 30, 2024 3 min read Analytical tools in licensing

Jazwares and Five Nights at Freddy's Forge a Groundbreaking Partnership

Jazwares has been named the master licensee for "Five Nights at Freddy's" (FNaF).

May 29, 2024 2 min read Analytical tools in licensing

Pouring New Flavors into Licensing: Guinness's Strategic Collaboration with 3 Elizabeths

Guinness, the iconic beer brand, has announced an exciting partnership with 3 Elizabeths to create Guinness-flavored beef jerky, showcasing the creative potential of cross-industry partnerships.

May 28, 2024 3 min read Accessibility

Lessons from Moonbug's Success in Children's Entertainment

Blippi, the beloved children's character managed by Moonbug, celebrates a milestone—ten years of entertaining and educating young audiences.

May 16, 2024 4 min read Brand collaborations

‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

McDonald’s teams up with two major toy & entertainment brands for a Global Happy Meal Promotion. The Op Games launches “One Piece” version of Monopoly. Games Global signs a deal with UFC, and The Premier League announces a tie up with Fanatics Collectibles.

Jan 19, 2024 2 min read Celebrity endorsements

The Evolution of Celebrity Endorsements in Brand Partnerships

Explore the dynamic evolution of celebrity endorsements in brand partnerships. From traditional celebrity shout-outs to modern digital collaborations, understand the impact of stars on licensing agreements and brand loyalty in our comprehensive analysis.