Pinewood Derby

Since its beginnings in 1953, the Pinewood Derby has been more than just a race—it's been a rite of passage, a spark for creativity, and a celebration of craftsmanship. Born from the imagination of Cubmaster Don Murphy in Manhattan Beach, California, the Derby was designed to bring families together through hands-on fun and friendly competition. Over the decades, it has evolved into a beloved tradition, with more than 150 million cars built and countless memories made. As we approach the 75th Anniversary in 2028, the Pinewood Derby stands as a symbol of timeless ingenuity. But this isn’t your grandfather’s Derby anymore. Today, it’s an open invitation to dreamers, makers, and racers of all ages. Whether you're a Scout, a parent, a hobbyist, or a brand looking to connect with generations of fans, the Pinewood Derby is a platform for imagination, innovation, and shared experience. Join us in celebrating 75 years of racing tradition. The 75th Anniversary of the Pinewood Derby offers a unique opportunity for brands, creators, and partners to align with a legacy of family fun, creativity, and community. From custom kits and commemorative merchandise to interactive experiences and digital storytelling, this milestone opens the door to meaningful collaborations that honor the past while inspiring the future. Why partner with Pinewood Derby? • Massive brand recognition: Over 150 million cars built since 1953. • Multi-generational appeal: Loved by kids, parents, and grandparents alike. • Creative flexibility: Endless possibilities for co-branded kits, collectibles, and content. • Values-driven engagement: Promotes teamwork, craftsmanship, and good sportsmanship. Let’s build something unforgettable—together.