Video gaming has long since overtaken other entertainment industries in terms of revenue generation, with Newzoo projecting the industry to have been worth $189bn in 2025. The Game Awards, the video game industry's year-end celebration, broke viewership records with an estimated 171 million global livestreams of the full broadcast, up

US based movie studios have understandably always focused on the domestic box office as its key market, however as we look at the 2025 global box office we can see that the importance of the North American market is beginning to decrease. The best example of this is the #1

With 2025 coming to a close we’re looking ahead to some of the events that we think will not only draw eyeballs but will also be big for licensing and brand partnerships too. Take a look at our list and let us know any you think we’ve forgotten

Last month Disney announced a next-generation robotic character representing Olaf, the beloved snowman from  Frozen. And it wasn't a ‘coming in the distant future' innovation, the character will appear at Arendelle Bay Show in World of Frozen, the new immersive world at Disneyland Paris early next year as well as

Along with the new homepage on Negosh.com, we’ve updated the Marketplace to make it easier to find and engage with licensing partners. Your dashboard now highlights recent deals, open licensing opportunities, and recommended brands for you to work with. Here is everything that is new: New for Licensees:

We’ve discussed in a previous post how impactful licensed IP can be when used in advertising, helping to create feelings of nostalgia or excitement. They have also proved particularly effective at key retail moment to help advertising stand out during those competitive times and this holiday season is no