With the likes of Barney the Dinosaur and Dora the Explorer making comebacks in the past 12 months its not unusual to see kids brands reboot themselves for the next generation - but whilst some do it successfully, others don't quite hit the mark. Managing IPs is not an easy

Sports licensing is big business - with just the sports apparel business generating over $200 billion in 2023 - and Statista is forecasting that this is likely to grow to reach $294 billion by 2030, up nearly 50% in 7 years.  Sports have always been a big part of the

Food & beverage licensing is everywhere, from QSRs, to supermarkets, gas stations and convenience stores. Anywhere they sell food, there will, more than likely, be licensed products. For the untrained eye it's not just those items with kids cartoon characters on, which are often the poster boys and controversy lightning rods

The past two years have seen plenty of articles asking the question - has the anime bubble burst? In this post lockdown age are people scaling back on their hobbies? Did anime already peak, at least in countries like the US, UK & France? Both in terms of content and its

The past 12 months have seen an array of movies and TV shows that were big business for the licensing industry. Returning franchises definitely dominated, with the likes of Inside Out 2, Deadpool & Wolverine, Moana 2, Godzilla x Kong: The New Empire and Kung Fu Panda 4 driving licensed product

When your brand needs taking to the next level is a blockbuster video game or high viewed TV show the best route to go? Although every brand would ideally like both, either can be incredibly tough to get off the ground. So which route is the best to go? And